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SDKs can serve a variety of purposes. There are SDKs for payment processing (such as Cardio, Paypal, Braintree, Stripe, Venmo) and SDKs for user login and authentication (such as Agilebits, Google SignIn, 1Password). Roughly half of the SDKs in apps are marketing and customer experience related, addressing needs such as analytics, attribution, A/B testing and user engagement. Marketing and customer experience services that are the focus of our Periodic Table. 
Tigernix's curator insight,
December 19, 2019 8:12 PM
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Adrena Aly's comment,
December 20, 2019 4:13 PM
How to build a Highly Targeted Audience on Facebook without wasting your time: http://bit.ly/toolstraffic
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Scoop.it!
The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data.
Farid Mheir's insight:
WHY IT MATTERS: this library of papers and technical documents on CDPs will provide a starting point if you want to know more on the matter. Head over to CDP institute for more: www.cdpinstitute.org
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Curated by Farid Mheir
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WHY IT MATTERS: there are so many solutions you can leverage out there to build apps and solutions, why would anyone build their own?