We looked into how traffic trends and user behavior on mobile stack up against desktop, and also analyzed mobile vs. desktop SERP discrepancies.
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WHY IT MATTERS: Digital Transformation
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Curated by
Farid Mheir
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For the 5th year, we've run The Stackies Awards, where marketers send in a single slide that illustrates their 'stack' — the collection of marketing technology tools they use and how they conceptualize them together. We received 48 entries this year, and some truly incredible ones. Airstack graciously sponsored the awards this time. And, as promised, we've gladly made a donation of $4,800 to Girls Who Code on behalf of the 48 entrants ABinBev, Airstream, Alliant Credit Union, Artemis Health, BraunAbility, Esri, G Adventures, Juniper Networks, Lola, Nationwide Advisory Solutions, Paychex, Racing Post, Sargento Foods, The Telegraph, Tennant, and the
Farid Mheir's insight:
WHY IT MATTERS: I recommend a good read of this year's awards for marketing technology stack. I must however warn that the illustration - while beautiful - fail to carry as much information as they should to pick best from worst. How are they connected? What is the cost to acquire and maintain? How is security and privacy ensured? etc. etc. I would urge a more in depth review of the winning solutions to help grasp what it really means to be marTech best in class in 2019. 
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In this recorded briefing RSG founder Tony Byrne takes you on a tour of a new reference model for the omnichannel era. Tony shows you how to guide your future stack investments towards supporting omnichannel needs, and what this means for content, data, decisions, and operations. If you manage one of these tech stacks, this is a must-see educational session.
Farid Mheir's insight:
WHY IT MATTERS: a great overview of the tech stack in marketing and how to architecture it.
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Curated by Farid Mheir
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WHY IT MATTERS: search engine optimization (SERP, SEO, SEM) is essential and this report highlights some of the best practice. Basically focus on mobile, local, images, videos.