Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Scoop.it!
In this e-book, we'll answer all of the questions you have about customer data platforms and help you to understand the value that a CDP can bring to your business. You will also learn specifically how a CDP can increase customer lifetime value and other key metrics.
Farid Mheir's insight:
WHY IT MATTERS: customer data platforms are starting to become more integrated into the web platforms. This book is a good summary of what's possible with a CDP. Just beware that there is an obvious bias towards the bloomreach solution - so do not discard the standalone version as they suggest! 
Scoop.it!
We looked into how traffic trends and user behavior on mobile stack up against desktop, and also analyzed mobile vs. desktop SERP discrepancies.
Farid Mheir's insight:
WHY IT MATTERS: search engine optimization (SERP, SEO, SEM) is essential and this report highlights some of the best practice. Basically focus on mobile, local, images, videos.
Scoop.it!
The availability of omnichannel opportunities, and so much demand has paved the way for companies to build their digital strategy on a multitude of websites.
Farid Mheir's insight:
WHY IT MATTERS: most organizations have multiple websites to manage (for different countries, regions, departments, products, focus areas, etc.) making multi-site WCMS solutions essential. Yet most multi-sites are not architected the right way ending up with different look and feel, technologies, databases, analytics, etc. This report provides some insights into key decisions to make.
Scoop.it!
We launched a new product portfolio as a series of specialized clouds: Acquia Drupal Cloud, Acquia Content Cloud and Acquia Marketing Cloud. Each cloud is composed of a suite of products designed to help customers design, organize and execute solutions tailored to their needs, whether they’re a developer, digital marketer, content creator, IT professional or anyone else involved in shaping the digital ecosystem.
Farid Mheir's insight:
WHY IT MATTERS: Acquia has been playing catchup to Adobe and sitecore in the WCMS platform game and it looks like they have listened to most urgent complaints: CDN, automation, personalization. eCommerce remains weak.
|
Curated by Farid Mheir
Get every post weekly in your inbox by registering here: http://fmcs.digital/newsletter-signup/
|
good
good