WHY IT MATTERS: Digital Transformation

Congratulations on making it to the end of 2021. It's been a long year for everyone as we navigated the ongoing pandemic saga. From the perspective of advancing digital business, these past 21 months have seen leaps and bounds forward. But the circumstances that catalyzed this punctuated equilibrium of marketing's evolution have been hard for so many in so many ways. I'm not going to subject you to the phrase 'the new normal' again —

See side-by-side comparisons of the top 6 marketing automation vendors in one convenient guide. Compare costs, both upfront and ongoing, and get insight into contract terms. See a roll-up of ratings from the most popular review sites to hear what real users like you think of the various platforms out there.

Digital marketing leaders use multichannel marketing hubs to orchestrate contextually relevant experiences across complex journeys. Vendors emphasize unified customer profiles supported by predictive insights to drive personalized interactions. Use this research to evaluate suitable MMH solutions.

The choice of identity resolution software vendor is a critical for marketers, as they work with this evolving technology to help optimize customer data management outcomes. Learn about the top 10 identity resolution software companies for 2020!

Compare the different marketing automation platforms in order to find out the most appropriate vendor for your business.

An update on HubSpot App partners and integrations in 2019.

Marketing leaders must boost scale, relevance and return on content marketing investments. To meet these needs, content marketing platform vendors provide ideation, editorial planning, content sourcing and analysis capabilities. Use this research to find a CMP that drives efficiency and results.

Frustrations with ESPs run high. Marketers told Litmus that limitations with their ESP was third on their list of biggest challenges for 2018. And 16% of brands said that changing ESPs was on their list of email marketing priorities for 2018.

In our first-ever State of Email Service Providers report, we take a detailed look at the ESP marketplace to better understand:

• The top ESPs by geography, company size, industry, and more
• The pace of consolidation in the industry and its causes
• The trends that will shape the future of the ESP landscape
• The tools and functionality provided by ESPs and how third-party tools can help balance weaknesses

Understand ESP industry consolidation, see the top ESPs by sector, and discover the most common ways to boost the functionality of an ESP.

Social media management tools allow you to manage your entire social media presence from a single interface. These services simplify every aspect of managing social media, from scheduling updates to generating reports and engaging with your audience. You can even isolate the most influential members of your community or industry and keep tabs on competitors. We put 30 of the best social media management software solutions to the test, and here we'll present the nine best.

Beyond the world of email marketing in the wider world of business, the impact of Artificial Intelligence (AI) on productivity and employment has risen to prominence in the last two plus years as more affordable systems have become available from vendors. This has naturally prompted marketers to review the potential marketing applications of AI. To answer this question, in our guide to marketing applications of AI , Smart Insights has reviewed the opportunities and tools for AI across the customer lifecycle. This report highlights the critical trends and techniques that will help you transform your brand-customer relationships using the most powerful channel in your marketing mix: email!

AI offers a helping digital hand to overburdened B2B marketing departments.

Google owns thousands of websites. We don’t always get search engine optimization (SEO) right, but have discovered 3 things to help with your website SEO.

To really get the most out of SEO, though, it’s important to stay on top of the latest Google Search updates. That’s no different for us internally. We at Google own 7,000 websites that are managed by hundreds of product and marketing teams all over the world. Over 200 changes are made to these websites every single day, all of which could potentially affect a site’s SEO. When it comes to how Google sites appear in Search, they receive the same treatment as any other site on the web, and our teams follow the same external guidelines provided to webmasters.

But what is the difference between journey mapping and journey analytics, and how can they be leveraged effectively to drive optimal results? Get all the details in this informative, complimentary eBook. You'll learn:

1. What customer journey mapping is and its benefits and pitfalls
2. 5 key differences between journey mapping and journey analytics
3. How to use journey mapping and journey analytics together for maximum impact

This report from leading global research and advisory firm, Forrester, identifies the 12 most significant customer journey analytics platform providers today, and reveals how each measures up based on 26 different evaluation criteria, to help you make the right choice for your organization. You'll get a complete overview of the current customer journey analytics market, including:

• The two primary journey analytics provider categories, visioning and orchestration, and four core capabilities: (1) data fusion, (2) journey design & planning, (3) journey testing & optimization, and (4) journey automation & orchestration
• The 2018 Forrester Wave Journey Visioning Platform rankings and scorecard
• A breakdown of each journey analytics provider’s offering, strengths, specialties, and customer base
• Key criteria that helps leaders stand out from the pack

The Marketing technology category is growing in leaps and bounds. Unfortunately, our most concise view into the category was built in 2011. While companies have been added highlighting new entrants, the Lumascape inspired view has been used primarily to emphasize how complicated and fast growing the space is.

What are the latest trends in digital marketing workplace technology marketplaces? RSG Managing Director & Analyst Jarrod Gingras for a fast-paced tour of key currents affecting your digital investments. Topics include:

- significant developments in asset management tools
- the rise of customer data platforms
- changing scope for web content management services
- shifting social-collaboration marketplace.

Top 20 new social media tools to try in 2018, including their prices, a quick walkthrough, and a review.

The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data.

How do you know if you need Digital Asset Management technology in your enterprise? Do any of these challenges resonate with you?

Building a new website seems like an impossibly hard task, something that'd take a few hours at best and a few weeks or months at worst. You'd never make a new website just to share a couple reports or write about a project you're working on.

You could, however. With the newly redesigned Google Sites—one of Google's best yet least known apps—you can build a full website for free in minutes. Here's how.

What marketers need to know about the evolving marketing technology landscape. Review the infographic now to learn more about martech.

An interactive visualization of the marketing universe. With input from over 100 CMOs Growthverse represents a taxonomy of the marketing technology ecosystem.