WHY IT MATTERS: Digital Transformation

Companies transforming to become customer-obsessed are using customer journey analytics to help them become customer-led, insights-driven, fast, and connected, and to ultimately be more effective in acquiring, serving and retaining customers.  

This report from leading global research and advisory firm, Forrester, identifies the 12 most significant customer journey analytics platform providers today, and reveals how each measures up based on 26 different evaluation criteria, to help you make the right choice for your organization. You'll get a complete overview of the current customer journey analytics market, including;

• The two primary journey analytics provider categories, visioning and orchestration, and four core capabilities: (1) data fusion, (2) journey design & planning, (3) journey testing & optimization, and (4) journey automation & orchestration
• The 2018 Forrester Wave Journey Visioning Platform rankings and scorecard
• A breakdown of each journey analytics provider’s offering, strengths, specialties, and customer base
• Key criteria that helps leaders stand out from the pack

Social media management tools allow you to manage your entire social media presence from a single interface. These services simplify every aspect of managing social media, from scheduling updates to generating reports and engaging with your audience. You can even isolate the most influential members of your community or industry and keep tabs on competitors. We put 30 of the best social media management software solutions to the test, and here we'll present the nine best.

How do you know if you need Digital Asset Management technology in your enterprise? Do any of these challenges resonate with you?