WHY IT MATTERS: Digital Transformation

To evaluate which edition is best for your business, we highlighted the key differences between Magento Open Source and Adobe Commerce on various parameters such as business size, cost, features and support.

20 years ago Apple seized music, and turned it into a lever for its broader business. It failed to do the same to TV, and lost control of music, but won massively in games, where it now makes more money than the entire global digital music industry. Now, perhaps, it’s looking at advertising.

In this e-book, we'll answer all of the questions you have about customer data platforms and help you to understand the value that a CDP can bring to your business. You will also learn specifically how a CDP can increase customer lifetime value and other key metrics.

We looked into how traffic trends and user behavior on mobile stack up against desktop, and also analyzed mobile vs. desktop SERP discrepancies.

Key Takeaways: Forrester's research uncovered a market in which Adobe, Salesforce, and commercetools are Leaders; SAP, BigCommerce, Kibo Commerce, and Oracle are Strong Performers; Episerver and Elastic Path Software are Contenders; and Sitecore is a Challenger.

Business User Experience Drives Key Differentiators

As monolithic technology becomes outdated and less appealing to merchants, the providers that lead the pack will demonstrate deep integrations with both owned and competitive solutions, as well as business user tooling that unifies controls across those solutions and streamlines workflows. Vendors that deliver this value position themselves to successfully help their clients grow revenue, deepen customer loyalty, and expand into new markets.

Check out this showcase of some of the best, open source headless CMSes. This is community-drive so be sure to submit your favorite CMS today!

A recent meeting of Real Story Group’s MarTech Stack Leadership Council focused on personalization lessons learned. These sessions with large-enterprise stack owners are confidential, so I can’t share specific details and recommendations, but some high-level themes might interest you.

The industry’s largest-ever survey of CMS users reveals which technology drives greater business results.

An in-depth guide to understanding and optimizing your recurring revenue pricing strategy.

Since Google’s announcement last month that starting in early 2022, third-party cookies will no longer be allowed in Chrome, the industry has been up in arms. While third party cookies have been outlawed in Firefox and Safari for some time now, 30% of the market wasn’t enough for us to fret about - it’s only now that Chrome has set a 'Time To Live' that hysteria has set in.

The availability of omnichannel opportunities, and so much demand has paved the way for companies to build their digital strategy on a multitude of websites.

We launched a new product portfolio as a series of specialized clouds: Acquia Drupal Cloud, Acquia Content Cloud and Acquia Marketing Cloud. Each cloud is composed of a suite of products designed to help customers design, organize and execute solutions tailored to their needs, whether they’re a developer, digital marketer, content creator, IT professional or anyone else involved in shaping the digital ecosystem.

CMOs are placing big bets that personalization will break through all the noise and clutter of branded messaging. Most CMOs either have ambitious investment plans or are already spending on personalization-related tech and data platforms and staff. Yet, some do not realize that if done incorrectly, personalization attempts can alienate customers and fail to achieve desired returns. This webinar, Gartner reveals how brands are rethinking personalization to achieve far better business results.

Gartner research has uncovered five ways a consumer can perceive a brand’s personalized message as helpful:
“Make it Easy” – The message made it easier to get through the purchase.
“Reassure Me” – The message made me less anxious about making the wrong decision.
“Teach Me Something New” – The message helped me understand how to better use a product I purchased.
“Direct Me” – The message guided me to a product/service that would solve a problem for me.
“Reward Me” – The message provided me with exclusive benefits.

Content needs to reach the right people at the right time to be impactful - here we break down every funnel stage and the content that goes with it!

Companies transforming to become customer-obsessed are using customer journey analytics to help them become customer-led, insights-driven, fast, and connected, and to ultimately be more effective in acquiring, serving and retaining customers.  

This report from leading global research and advisory firm, Forrester, identifies the 12 most significant customer journey analytics platform providers today, and reveals how each measures up based on 26 different evaluation criteria, to help you make the right choice for your organization. You'll get a complete overview of the current customer journey analytics market, including;

• The two primary journey analytics provider categories, visioning and orchestration, and four core capabilities: (1) data fusion, (2) journey design & planning, (3) journey testing & optimization, and (4) journey automation & orchestration
• The 2018 Forrester Wave Journey Visioning Platform rankings and scorecard
• A breakdown of each journey analytics provider’s offering, strengths, specialties, and customer base
• Key criteria that helps leaders stand out from the pack

LUMA is the leading investment bank focused on digital media and marketing. We provide strategic advice, proven M&A expertise, and extensive industry knowledge to optimize outcomes for our clients.

Changes in Google mean changes to rankings, right? Not exactly. Here we will cover the biggest SEO trends that don’t affect your rankings.

Social media management tools allow you to manage your entire social media presence from a single interface. These services simplify every aspect of managing social media, from scheduling updates to generating reports and engaging with your audience. You can even isolate the most influential members of your community or industry and keep tabs on competitors. We put 30 of the best social media management software solutions to the test, and here we'll present the nine best.

How do you know if you need Digital Asset Management technology in your enterprise? Do any of these challenges resonate with you?

The diminishing effectiveness of conventional advertising and the rise of social media have led more and more brands to embrace content marketing. More and more companies are seeing themselves not just as advertisers, but as publishers, launching digital newsrooms, podcasts, and other forms of branded content in order keep their brands, perspectives, and value propositions in front of customers.