LUMA is the leading investment bank focused on digital media and marketing. We provide strategic advice, proven M&A expertise, and extensive industry knowledge to optimize outcomes for our clients.
Research and publish the best content.
Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
Already have an account: Login
WHY IT MATTERS: Digital Transformation
215.1K views |
+6 today
Get weekly or monthly digest of all posts in your inbox: https://fmcs.digital/wim-subscribe
Curated by
Farid Mheir
 Your new post is loading...
Scoop.it!
New York City did not have reliable digital data on medallion sales, so I used paper records to build a database of all the 10,888 sales between 1995 and 2018. The city taxi commission had never analyzed the financial records submitted by medallion buyers, so I did. Nobody knew how many medallion owners had gone bankrupt because of the crisis, so I convinced my boss to pay a technology company, Epiq, to create a program that sped through court records and spat out a tentative list — and then two news assistants helped me verify every result.
Farid Mheir's insight:
WHY IT MATTERS: digital transformation project always sound great until you start planning the work to be done. Then you realize how old computer systems are, how bad databases and their information really is, and often how much work there is to digitize the data that you need. Sometimes you are lucky, the data is already in digital format, in a file or an excel spreadsheet somewhere (most probably not one but many). But often you have to create it yourself. Armies of content creators work for months to create the texts in your typical corporate website. Months are spend shooting pictures (and now videos) or products in elaborate digital studios (one of the primary cost of eCommerce setup and operations). Then, often, you have to create the pipeline to carry this new digital content from the source (say the photo studio) to the website, which requires custom software and scripts. *THIS* is where digital projects often ail or bust their deadlines and budgets. Now, consider yourself warned for your next project! ;-) 
Scoop.it!
For the past five years, Russia’s been building walls around its web and packing it with tech oligarchs, startup cities, face-finding algorithms, hacker hunters, and, of course, a few bears.
Farid Mheir's insight:
Hello World is an amazing series of video reports on digital transformations and Internet and technology. I find this episode on Russia of particular interest regarding privacy - or the loss of privacy. Must listen.
Scoop.it!
It's hard to imagine, just twelve years ago, that the media would have been reduced to Facebook, degenerated into what we have today.
Farid Mheir's insight:
An interesting overview of the impact that social media, Facebook in particular may have had in the elections. Not sure if that is the case but for sure the world of media has evolved tremendously.
Scoop.it!
Farid Mheir's insight:
I found this book reference on GitBook. It is the textbook for the class at UC Berkeley and provides not only great content for anyone interested in Data Science (visualization, prediction, etc.) but also for anyone interested in self publication.
GitBook is similar to GitHub, the open source software code repository that pretty much everyone in the industry is using. It provides not only the technology to create and publish a book online or as an ebook but also the social network and collaboration features you'd expect in today's world. Book content can be consolidated from multiple authors, versioned and commented by a network of colleagues or clients.
Scoop.it!
From
qz
It's free, it could be legal, and the people who build it aren't in it for the money.
Scoop.it!
Aereo, a start-up backed by Barry Diller that captures broadcast signals to be streamed online, is sowing chaos in the cable television business. Aereo is what has been called a loophole start-up because it is structured to comply with regulations even as it disrupts the current model. The company was started by Chet Kanojia, a Boston technologist and entrepreneur, and became operational in New York last year. It is built on a relatively ancient technology, with coin-size antennas assigned to each person in the coverage area who signs up for the service. Customers can then use an Internet connection to stream any program from broadcast stations, or have them stored by Aereo for later streaming.
Farid Mheir's insight:
Not sure that this new service will transform the broadcast industry but it certainly makes you think about it. Grab over-the-air signals that are available everywhere and broadcast them - freely - over the Internet without paying dues or fees. Sounds like cheating but hey, if it is *possible* at some time someone will do it. That is why I consider this more a digitization than a transformation of broadcast: digitize the signal to whatch it on your ipad. The first step. True transformation of broadcast comes when you do things like tivo or better netflix, when you can elect to watch what you want when you want, whether it is broadcast or recorded or movies.
Scoop.it!
dramatic shifts in the media and entertainment industry including the way content is produced, shared and monetized.
Farid Mheir's insight:
A true digital transformation: digitization, then optimization followed by transformation. Media industry is at the fore-front because its products can be so easily digitized today: music are videos are now consumed digitally for the most part - no more CDs, DVDs, VHS, etc. They pave the way for what will happen more slowly in other industries.
Silvia Ayunda Murad's curator insight,
March 18, 2022 11:53 AM
Selama beberapa tahun terakhir, kami telah melihat perubahan dramatis dalam industri media dan hiburan termasuk cara konten diproduksi, dibagikan, dan dimonetisasi. Ketika saya mengatakan konten, saya berbicara tentang iklan, film, musik, dan konten yang dipublikasikan secara online. Generasi berikutnya dari pengiriman konten telah tiba. Konten bukan lagi narasi tunggal yang disampaikan melalui “media satu arah”. Ini tentang konten yang dapat disampaikan melalui banyak platform secara bersamaan. Konsumen menuntut lebih banyak konten dan menginginkannya secara real time. Terlebih lagi, mereka menginginkan lebih banyak relevansi dalam iklan yang disajikan kepada mereka. Mereka menginginkan film sesuai permintaan dan video di ujung jari mereka. Perubahan besar untuk sedikitnya. Pergeseran ini telah mengubah cara industri mampu bersaing dan tampil. Kami percaya bahwa pemenangnya adalah mereka yang memahami dengan jelas merek mana yang berkinerja dan mana yang tidak. Mereka akan membuat keputusan berdasarkan fakta tentang apakah akan mempertahankan merek yang tidak berkinerja baik atau tidak. Mereka yang berhasil akan dapat menganalisis perilaku audiens mereka dan mengoptimalkan iklan mereka dengan presisi dan ketepatan waktu. Para pemenang akan dapat memproduksi, berbagi, dan mendistribusikan konten melalui banyak saluran distribusi untuk mendorong peningkatan pendapatan. Mereka akan tahu saluran apa yang paling efektif, utilitas apa yang paling dihargai, dan mereka akan dapat menangani dengan mulus dunia rumit dalam memonetisasi konten mereka dan bagaimana pendapatan diakui. Di dunia baru ini, perusahaan media dan hiburan yang sukses akan memanfaatkan analitik data besar untuk memahami keberhasilan atau kegagalan iklan mereka. Orang pemasaran mereka akan tahu apa yang beresonansi dengan audiens mereka dengan menganalisis sejumlah besar data sekarang di ujung jari mereka. Mereka akan mampu menghentikan kebocoran pendapatan yang merupakan hasil dari ekosistem order-to-cash yang lebih kompleks. Proses order-to-cash akan disederhanakan sehingga para eksekutif dapat fokus pada bisnis inti mereka. Di dunia baru ini, perusahaan yang berhasil akan dapat dengan mudah mematuhi undang-undang SEC dan FASB yang berubah dengan cepat tentang bagaimana pendapatan lisensi diperoleh. Mereka akan menciptakan lebih banyak iklan dan pemasaran lintas saluran dan terintegrasi sebagai hasil dari saluran distribusi yang baru dan berkembang. Di dunia baru ini, perusahaan media dan hiburan akan menyesuaikan proses bisnis mereka sedemikian rupa sehingga mereka dapat fokus pada apa yang penting bagi kesuksesan mereka saat ini – transformasi digital.
Artikel ini menjelaskan tentang transformasi digital mempengaruhi penerapan bisnis proses yang baik, lebih efisien dan efektif |
Curated by Farid Mheir
Get every post weekly in your inbox by registering here: http://fmcs.digital/newsletter-signup/
|
WHY IT MATTERS: a clever overview of the digital media world that highlights the importance of digital technology and in particular of unified customer data to break down silos. Very true indeed!