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Farid Mheir
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Our tech columnist offers some practical advice for fighting back against iOS apps hungry for your personal data.
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Farid Mheir
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What is 5G? Why do we care? How much faster does the pipe get? What can we do with a fatter pipe? How does this relate to VR? Cars? Broadband? What’s the killer app?
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Farid Mheir
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Developing fully native applications is like buying a sports car: it’s a fun, full-featured option, but typically expensive and not always the most practical. It should be done after carefully weighing the product’s budget, the mobile app’s strategic importance, and capabilities of the current team.
Below are some guidelines to help you decide which tech stack would best fit your application. The best decision is rarely obvious and can usually only be made after a thorough cost-benefit analysis.
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Farid Mheir
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TL;DR: performance budgets are an essential but under-appreciated part of product success and team health. Most partners we work with are not aware of the real-world operating environment and make inappropriate technology choices as a result. We set a budget in time of <= 5 seconds first-load Time-to-Interactive and <= 2s for subsequent loads. We constrain ourselves to a real-world baseline device + network configuration to measure progress. The default global baseline is a ~$200 Android device on a 400Kbps link with a 400ms round-trip-time (“RTT”). This translates into a budget of ~150-170KB of critical-path resources, depending on composition — the more JS you include, the smaller the bundle must be.
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Farid Mheir
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Since 2009, Bank of America (BofA) has closed 1,597 branches in 253 counties across the US, selling the spaces to local banks in some areas and directing customers to further branches in others, according to The Wall Street Journal. For context, that's equivalent to 26% of the branches that the bank currently operates, and represents a big cut that's reflective of a rising industry trend.
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Farid Mheir
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Your mobile phone hosts a rich array of information about you and your behavior. This includes a wide range of unique identifiers and sensitive personal information that enables online tracking, often times for delivering targeted advertisement. It is, however, striking how little insight and control we, as mobile users have into the operation and performance of our devices, into how (or whether) they protect information we entrust to them, and who they share it with. Further, it is not just regular users that are in the dark; much of the operation of mobile devices remains mysterious even to experts.
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Farid Mheir
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The most anticipated slide deck of the year is here. Key takeaways: - Global smartphone growth is slowing: Smartphone shipments grew 3 percent year over year last year, versus 10 percent the year before. This is in addition to continued slowing internet growth, which Meeker discussed last year.
- Voice is beginning to replace typing in online queries. Twenty percent of mobile queries were made via voice in 2016, while accuracy is now about 95 percent.
- In 10 years, Netflix went from 0 to more than 30 percent of home entertainment revenue in the U.S. This is happening while TV viewership continues to decline.
- Entrepreneurs are often fans of gaming, Meeker said, quoting Elon Musk, Reid Hoffman and Mark Zuckerberg. Global interactive gaming is becoming mainstream, with 2.6 billion gamers in 2017 versus 100 million in 1995. Global gaming revenue is estimated to be around $100 billion in 2016, and China is now the top market for interactive gaming.
- China remains a fascinating market, with huge growth in mobile services and payments and services like on-demand bike sharing. (More here: The highlights of Meeker's China slides.)
- While internet growth is slowing globally, that’s not the case in India, the fastest growing large economy. The number of internet users in India grew more than 28 percent in 2016. That’s only 27 percent online penetration, which means there’s lots of room for internet usership to grow. Mobile internet usage is growing as the cost of bandwidth declines. (More here: The highlights of Meeker's India slides.)
- In the U.S. in 2016, 60 percent of the most highly valued tech companies were founded by first- or second-generation Americans and are responsible for 1.5 million employees. Those companies include tech titans Apple, Alphabet, Amazon and Facebook.
- Healthcare: Wearables are gaining adoption with about 25 percent of Americans owning one, up 12 percent from 2016. Leading tech brands are well-positioned in the digital health market, with 60 percent of consumers willing to share their health data with the likes of Google in 2016.
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Taking a look at Google's mysterious third operating system.
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The concept of ‘mobile first’ is no longer exclusive to technology-focused businesses and consumers, but is the default position for a growing number of internet users, who now consider smartphones and tablets essential to their daily lives. In this report, we examine key mobile behaviours that have propelled it to a primary platform, using 9 global markets (USA, Canada, UK, Spain, Italy, Brazil, Mexico, China and Indonesia) to demonstrate pockets of intense usage within a mobile hierarchy of needs.
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The diminishing effectiveness of conventional advertising and the rise of social media have led more and more brands to embrace content marketing. More and more companies are seeing themselves not just as advertisers, but as publishers, launching digital newsrooms, podcasts, and other forms of branded content in order keep their brands, perspectives, and value propositions in front of customers.
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Starbucks is facing long lines and delays in stores, and the CEO hasn't offered any specific solutions for restoring service.
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As we pass 2.5bn smartphones on earth and head towards 5bn, and mobile moves from creation to deployment, the questions change. What's the state of the smartphone, machine learning and 'GAFA', and what can we build as we stand on the shoulders of giants?
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Unacast’s latest Q4 Proxbook report confirms that beacon deployments are on track and the numbers align with ABI Research’s forecast of 400 million beacons to be deployed by 20201. Last year, we saw big brands undertaking large scale beacon deployments. And, this year started with Rite Aid’s announcement of initiating the largest beacon-deployment in a retail setting till date. Discover the top 25 proximity marketing campaigns in retail and what they are doing right.
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Across 33 rich countries, only 5% of the population has high computer-related abilities, and only a third of people can complete medium-complexity tasks.
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I recently had the pleasure to meet Pilgrim Beart now the CEO of devicepilot at a TM Forum workshop about the Internet of Everything (IoE) business models and monetization. He shared his story about alert.me an early connected home start up founded in 2006 that was sold in 2015 to British Gas for 100 million €. He said that they were in intensive discussion with three industries: utilities, retail (DIY chains) and Telcos, as he felt for all three of them there was a huge potential to build a platform on top of their core business. Despite trialing and piloting with all three industries only the efforts with Telcos never led to any real-life implementations.
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Give employees more agility by bringing these consumer technologies to work.
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For the past five years, our Android project has maintained a similar package structure from when it was first created in 2012. We also want to keep our package structure clean. This rethought is about keeping the workspace that we interact with on a daily basis both tidy and organized. So we set about to rethink the entire package structure of the Buffer Android app. I’m excited to share what our process looked like and all that we learned, and it’d be great to hear your thoughts and questions, too.
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The forthcoming Bluetooth 5.0 update, which claims to quadruple the range and double the speed of low-energy connections, could then be seen as “foundational release,” according to WiFore CTO Nick Hunn, who is helping develop the tech. The idea is for that to set the stage, mostly benefiting Internet of Things (IoT) devices, then layer the audio functionality on top next year.
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Mobile order-ahead refers to a consumer-facing mobile payment platform that allows customers to order food remotely, pay for the items on their phone, and pick up their order at a specific restaurant location. Leading QSRs in the US are beginning to adopt these platforms at an accelerated pace and are benefiting from them. Taco Bell sees 30% higher average order values on mobile compared to in-store, and Starbucks' Mobile Order & Pay already represents 10% of total transactions at high-volume stores, directly contributing to increased company sales.
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In this episode of Pulsate Academy, Patrick Leddy introduces Geofencing for location-based marketing and how you could be using it with your app today
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We've seen the media hype about beacons. We've read about proof of concepts and how they are the latest and sexiest devices to hit the Internet of Things. Beacons are here to stay. Now's the time to get serious in your business about the impact of these devices. This year alone beacons are set to influence over 4 billion US dollars of retail sales, and that number is set to grow tenfold by next year.
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Beacon marketing has been a major focus for marketers for several years, but they've had surprisingly little traction in the real world. Find out why.
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Among the study’s findings: • 65% of shoppers have used some sort of mobile device to support them while shopping in-store and 45% have used a device in-store that has led them to make an immediate purchase • 63% of consumers who have previously received location based notifications are very or somewhat likely to continue receiving them • 62% of shoppers who own smartphones find receiving rewards relevant to location to be appealing, while 47% want to receive product information relevant to location and 35% want mobile payment options • 20% of consumers have uninstalled or opted out of push notifications from a retailer’s app due to lack of relevance
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Remember your first attaboy or attagirl... That pat on the back, look of approval, or recognition you deserved for accomplishing something special? There’s just
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WHY IT MATTERS: with digital transformation comes new tools and techniques that we need to learn to keep our privacy. These are 5 of them.