WHY IT MATTERS: Digital Transformation

Our tech columnist offers some practical advice for fighting back against iOS apps hungry for your personal data.

Your mobile phone hosts a rich array of information about you and your behavior. This includes a wide range of unique identifiers and sensitive personal information that enables online tracking, often times for delivering targeted advertisement. It is, however, striking how little insight and control we, as mobile users have into the operation and performance of our devices, into how (or whether) they protect information we entrust to them, and who they share it with. Further, it is not just regular users that are in the dark; much of the operation of mobile devices remains mysterious even to experts.