Shifts in the retail pharmacy ecosystem present a high level map of the #pharma ecosystem in the USA and opportunities that #digitalTransformation bring via @BoardOfInnovation | WHY IT MATTERS: Digital Transformation | Scoop.it

We mapped the retail pharmacy ecosystem in the US and identified opportunities new players are leveraging to challenge incumbents. We'll discuss three trends that already have an impact.

  1. Direct to consumer models address convenience and frictionless customer experiences
  2. Cash for care models address the need for cost reduction
  3. End to end data integration addresses the need to measure health-based outcomes and offer more personalized services