Your new post is loading...
Floodwatch is a Chrome extension that tracks the ads you see as you browse the internet. It offers tools to help you understand both the volume and the types of ads you’re being served during the course of normal browsing, with the goal of increasing awareness of how advertisers track your browsing behavior, build their version of your online identity, and target their ads to you as an individual. We want to assemble the largest amount of advertising data we can— and then not give it to the advertisers.
WHY THIS IS IMPORTANT
Knowing what information is captured about you, stored and the digital profiles that is created behind the scenes as you browse the web is a first step in regaining control over our digital twin so we can have better digital lives.