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Scoop.it!
This eBook will bring you up to speed on all things “programmatic,” including: the key actors and various ad formats that continue to unfold; different types of technological platforms and associated privacy considerations; and, measurement and pricing strategies that can help you to get ahead of your competition. 
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Scoop.it!
Why #AdBlockers May be as Bad as the #Ads they are blocking: they need to make $$ using ads+tracking
For publishers and advertisers, Internet ad blockers are a scourge. But the blockers also have to pay the bills.
Farid Mheir's insight:
WHY THIS IS IMPORTANT Surveillance is part of the web browsing experience mostly due to ads and social beacons. Trying to block them off not only degrades the user experience but may not provide the expected benefits as it may provide a different type of surveillance. Ad blocking does not appear to be the solution after all. So what can provide more privacy when surfing the web? The question remains open.
Jean-Marie Grange's comment,
December 20, 2016 1:12 PM
Maybe one solution would be for content publishers to offer the choice of paying a fair amount for ad-free content... http://sco.lt/7CrAVl
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Curated by Farid Mheir
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WHY IT MATTERS: programmatic ads on the web is the new trend, accounting for 25% of all ads you see online. This primer provides an amazing overview of the issues, technologies and privacy compliance requirements. Must read.