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Scoop.it!
This eBook will bring you up to speed on all things “programmatic,” including: the key actors and various ad formats that continue to unfold; different types of technological platforms and associated privacy considerations; and, measurement and pricing strategies that can help you to get ahead of your competition. 
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Curated by Farid Mheir
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WHY IT MATTERS: programmatic ads on the web is the new trend, accounting for 25% of all ads you see online. This primer provides an amazing overview of the issues, technologies and privacy compliance requirements. Must read.