WHY IT MATTERS: Digital Transformation
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Gartner Releases 2021 Hype Cycle for Digital Marketing

Gartner Releases 2021 Hype Cycle for Digital Marketing | WHY IT MATTERS: Digital Transformation | Scoop.it

Gartner have released their Hype Cycle for Digital Marketing, 2021 edition and here we will break down the key takeaways

Farid Mheir's insight:

WHY IT MATTERS: marketing has become a technology hot bed which warrants a hype cycle. Wow.

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Why are hyperlinks blue? #weekendRead HT @competia

Why are hyperlinks blue? #weekendRead HT @competia | WHY IT MATTERS: Digital Transformation | Scoop.it

The internet has ingrained itself into every aspect of our lives, but there’s one aspect of the digital world that I bet you take for granted. Did you ever notice that many links, specifically hyperlinks, are blue?

Farid Mheir's insight:

WHY IT MATTERS: we've come to assume hyperlink on the web are blue but where does this come from. The answer will not surprise old geeks like me but the post is an interesting history of hypertext and the creation of the web as we know it today.

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5 #retail books to read by @HBR

5 #retail books to read by @HBR | WHY IT MATTERS: Digital Transformation | Scoop.it

Did Covid-19 destroy in-store shopping? Can retailers revitalize the brick-and-mortar experience to lure customers back to physical locations? The books explore lessons learned during the pandemic to demonstrate how successful stores and brands are tackling these challenges.

Farid Mheir's insight:

WHY IT MATTERS: book on retail suggested by HBR

Retail Recovery: How Creative Retailers Are Winning in Their Post-Apocalyptic World

-  Resurrecting Retail: The Future of Business in a Post-Pandemic World

The Brains and Brawn Company: How Leading Organizations Blend the Best of Digital and Physical

-  Remarkable Retail: How to Win and Keep Customers in the Age of Disruption

Arriving Today: From Factory to Front Door

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IDC "quadrant" for communication and messaging cloud platform offers review of key solutions #CPaaS

The CPaaS segment has progressed beyond the provision of a few voice and messaging APIs. Developers and enterprises demand a high level of reliability for phone numbers and messaging delivery, as well as vertical use case templates and tools for rapid onboarding and deployment.

 

Key attributes enterprises should consider when seeking a CPaaS provider:

  • Carrier-grade network infrastructure
  • Demonstrable use cases
  • Software integrations
  • Ancillary services
Farid Mheir's insight:

WHY IT MATTERS: messaging solutions are evolving rapidly and this review highlights key solutions.

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Gartner quadrant on digital commerce highlights 17 out of 140 solutions (!) it tracks & continues to position legacy solutions as leaders (SAP, SFDC) #eCommerce #retailTech

Gartner quadrant on digital commerce highlights 17 out of 140 solutions (!) it tracks & continues to position legacy solutions as leaders (SAP, SFDC) #eCommerce #retailTech | WHY IT MATTERS: Digital Transformation | Scoop.it

Investments in digital commerce continue to grow as companies adapt to new business models and sales processes prompted by the COVID-19 pandemic. This research evaluates the viability of 17 digital commerce platform vendors to help application leaders make informed decisions.

Farid Mheir's insight:

WHY IT MATTERS: eCommerce growth continues, especially regarding B2B (see market overview, as usual it contains good insights). I always question the tool selection (17 over 140 solution gartner says it tracks) so read with huge grain of salt. Legacy solutions with serious technical limitations show up in leader quadrant (sap, salesforce), and niche solutions are positioned because I assume they have market penetration. So use other sources when selecting eCommerce solution but questions vendors in the quadrant on the PROs and CONs gartner highlights.

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Understand How To Choose Vendors Within The New Rules of #eCommerce using @Forrester FIRE framework

Understand How To Choose Vendors Within The New Rules of #eCommerce using @Forrester FIRE framework | WHY IT MATTERS: Digital Transformation | Scoop.it

This report answers questions about navigating vendor and tech selection and internal change management to use commerce technologies for efficiency, agility, and growth.

Farid Mheir's insight:

WHY IT MATTERS: an interesting guide to help select the right tools and solutions in a world of rapidly evolving solutions.

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60 patterns to tackle common #AI challenges by @SmarterPatterns

60 patterns to tackle common #AI challenges by @SmarterPatterns | WHY IT MATTERS: Digital Transformation | Scoop.it

A collection of interaction patterns that provide solutions for common AI challenges.

Farid Mheir's insight:

WHY IT MATTERS: interesting to see what are the building blocks of AI solutions. A reference to keep.

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Adopt a Composable DXP Strategy to Future-Proof Your Tech Stack says @Gartner

Adopt a Composable DXP Strategy to Future-Proof Your Tech Stack says @Gartner | WHY IT MATTERS: Digital Transformation | Scoop.it

Application leaders can not meet market needs or business objectives with monolithic digital experience platforms and must update tech stacks, decompose monoliths and deliver task-oriented capabilities. To future-proof the stack, a composable DXP must be used to deliver composable user experiences.

Farid Mheir's insight:

WHY IT MATTERS: composable DXP is pretty much gartner branding for headless and microservice, the big trend today. The report is a good intro to this kind of solution architecture.

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Gartner Magic Quadrant for #Cloud #ERP for Product-Centric Enterprises highlights an important fact: as technology matures the solutions tend to specialize per industry - when will this happen with...

Gartner Magic Quadrant for #Cloud #ERP for Product-Centric Enterprises highlights an important fact: as technology matures the solutions tend to specialize per industry - when will this happen with... | WHY IT MATTERS: Digital Transformation | Scoop.it

The ERP for product-centric enterprises market is accelerating its transition to cloud deployment models. ERP application leaders should use this Magic Quadrant to evaluate cloud ERP application suites as part of a composable ERP strategy.

Farid Mheir's insight:

WHY IT MATTERS: interesting to see that software solutions that reach maturity - such as ERPs - have a tendency to specialize. This quadrant highlights leaders in a specific market (product centric enterprises). I wonder when we will start to see the same with eCommerce... Not that specialized solutions don't exist but that the industry remains so immature that companies are in their first or second versions of eCommerce and thus gravitate to generalist solutions like shopify, magento, etc.

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Outstanding study on #IA market in Montreal via @TechnoCompetence provides key stats + detailed description of 19 roles

Outstanding study on #IA market in Montreal via @TechnoCompetence provides key stats + detailed description of 19 roles | WHY IT MATTERS: Digital Transformation | Scoop.it

Dans ce profil, vous trouverez :

  1. Une revue historique de la position du Québec en matière d’intelligence artificielle;
  2. Une définition de la main-d’œuvre du secteur;
  3. Un portrait global de l’emploi ;
  4. Une taxonomie des métiers de l’intelligence numérique – que nous définissons comme étant la main-d’œuvre spécialisée en intelligence artificielle ainsi que les métiers périphériques essentiels reliés ;
  5. Des fiches métiers traitant de l’estimation du bassin de talents et incluant de multiples informations spécifiques salaires, tâches principales, référentiel de compétences techniques et transversales);
  6. Une répartition industrielle des métiers de l’intelligence numérique
  7. Un portrait de la demande de compétences et de la formation, incluant les forces et défis concernant ce profil  de talents qui change à une vitesse déstabilisante.
  8. L’ensemble de nos données sur l’utilisation des outils numériques, sous la forme de matrices Emploi/Outils numériques et technologies, en annexe du document.
Farid Mheir's insight:

WHY IT MATTERS: an detailed study of the job market in artificial intelligence and machine learning in Montreal. Along with stats and definitions, it defines and details 19 job descriptions that are related to AI. A reference to keep.

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Warby Parkey IPO filing provides useful data insights into #eCommerce and #retail costs and margins - basically 40% gross margin is the absolute minimum

Warby Parkey IPO filing provides useful data insights into #eCommerce and #retail costs and margins - basically 40% gross margin is the absolute minimum | WHY IT MATTERS: Digital Transformation | Scoop.it
At Warby Parker, we are customer-first and channel-agnostic. We aim to meet the customer wherever and whenever they want to shop, whether that’s online, in store, or even at home. Glasses are an incredibly personal accessory; as customers look toward purchasing their next pair, we find that there is significant interplay across online and offline channels—browsing online might lead to a visit in one of our more than 145 stores and end with a purchase via our e-commerce app.
A customer journey that starts in store can end with a purchase online and vice versa, with more than 70% of our customers interacting with our website or mobile app before placing an order. While we allocate resources and set priorities to scale all of our channels, we define channel mix within the context of our business as the channel in which the customer places their order. We define our channel mix as the percentage of sales that are completed between our two channels, which are either: (1) e-commerce, either through our website or mobile app (considered “e-commerce channel”) and (2) in our retail stores (considered “retail channel”). Our e-commerce channel serves to complement our retail footprint and offers additional convenience to our customers, which leads to a significant amount of interplay between the channels in a customer’s journey.
Farid Mheir's insight:

WHY IT MATTERS: interesting the information you can find in an IPO prospectus about the costs, the margins and the other realities of running and retail business. 20% acquisition costs + 20% sales & service costs appear to be very good benchmarks for retailers doing back of the envelope cost calculations. So you need at least 40% gross margin to expect to turn a profit when selling online and in-store.

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Gartner Magic Quadrant for Full Life Cycle API Management reminds us that integrating different solutions has become the name of the game in #digitalTransformation

Gartner Magic Quadrant for Full Life Cycle API Management reminds us that integrating different solutions has become the name of the game in #digitalTransformation | WHY IT MATTERS: Digital Transformation | Scoop.it

API usage, and the need to govern it, is increasing rapidly driven by remote working, platforms, ecosystems, innovations, digital transformations and regulations. Application leaders should use this Magic Quadrant to find the right API life cycle management vendor for their organization’s needs.

Farid Mheir's insight:

WHY IT MATTERS: integrating different systems, especially in the context of cloud-based SaaS solutions, has become the biggest requirement of large system developments in recent digital transformation. For example, it is now common to connect eCommerce systems with CRM, ERP, web and marketing automation solutions. Some come already pre-integrated via extensive marketplaces like that of Shopify. Other solutions and platforms merely expose their API and let others do the connexion. This is where API management becomes essential. Other use case exist.

As with most Gartner MQ, skip the reviews and jump to the market overview and criterias to find out what should be considered in your API tool selection.

Jules Johnson's curator insight, September 7, 2:22 AM

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Visual search is holy grail for eCommerce: show a picture of a product and get recommendations - Facebook has been testing #grokNet with mitigated results #AI

Visual search is holy grail for eCommerce: show a picture of a product and get recommendations - Facebook has been testing #grokNet with mitigated results #AI | WHY IT MATTERS: Digital Transformation | Scoop.it

Our latest AI advancements represent fundamental building blocks that could power entirely new future shopping experiences.

  • Facebook AI is on a quest to build the world’s largest shoppable social media platform, where billions of items can be bought and sold in one place.

  • As a key milestone toward this goal, we’re sharing details on how we’ve improved and expanded GrokNet, our breakthrough product recognition system. Now, it’s powering new applications on Facebook, like product tagging and showing visually similar products. Soon, we’ll bring visual search to Instagram so that people find similar products just by tapping on an image.

  • We’re also diving into our latest advancements, which provide a deeper, more nuanced understanding of product attributes and multimodal signals. These advancements collectively represent fundamental building blocks that could power entirely new shopping innovations of the future.

Farid Mheir's insight:

WHY IT MATTERS: as marketplaces become popular, finding a specific product in a catalog of millions of products will become harder and harder. The holy grail is visual search: snap a picture of something and get some AI to help you find something similar, or that matches well with that. eBay has made tests, Google lens has returned amazing results in my recent experience. Not sure what Amazon is doing but I assume it is top of their list.

Facebook is a major player in this game as it wants to make marketplace the shopping destination (don't forget it owns instagram as well). So the investment in grokNet is critical and recent results appear promising, though not yet perfect. 

So if you build a marketplace, as we are for panier bleu, then this is an area of innovation we cannot afford to bypass.

phantommachinery001@gmail.com's curator insight, July 10, 2:12 PM
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Piranha: Reducing Feature Flag Debt @Uber is a reminder that software development requires methods and processes to be efficient #technologyDebt #softwareEngineering

Piranha: Reducing Feature Flag Debt @Uber is a reminder that software development requires methods and processes to be efficient #technologyDebt #softwareEngineering | WHY IT MATTERS: Digital Transformation | Scoop.it

This talk describes experiences with building and deploying Piranha, an automated code refactoring tool to delete code corresponding to stale feature flags. The Piranha workflow has been used continuously at Uber since early 2018 to help delete more than 4K stale flags (> 200KLoC) across Java, ObjectiveC, and Swift code.

Farid Mheir's insight:

WHY IT MATTERS: interesting to read the report associated with this infoQ talk to understand the level of complexity that large software solution have and the methods and tools devised to reduce technology debt that creeps over time.

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The Forrester Wave on Product Information Management is important as the rise of #ecommerce #marketplaces forces retailers to distribute their catalog in many many different places Q2 2021 #PIM #re...

The Forrester Wave on Product Information Management is important as the rise of #ecommerce #marketplaces forces retailers to distribute their catalog in many many different places Q2 2021 #PIM #re... | WHY IT MATTERS: Digital Transformation | Scoop.it

In our 15-criterion evaluation of product information management (PIM) providers, we identified the 10 most significant ones — Akeneo, Contentserv, IBM, Informatica, inRiver, Riversand, Salsify, Stibo Systems, Syndigo, and Winshuttle — and researched, analyzed, and scored them. This report shows how each provider measures up and helps eBusiness professionals select the right one for their needs.

Farid Mheir's insight:

WHY IT MATTERS: the future of ecommerce lies in marketplaces it seems - I know as we are knee deep in this for Le Panier Bleu. Retailers face the challenging task of creating their eCommerce presence by being present where customers are. This means your product catalog has to be visible on *multiple* marketplaces, from your ecom store to Panier bleu, to Amazon to Google shopping, etc. Thus you need to manage your product information - descriptions, prices, inventory, etc. - in a central location. This is what a PIM is all about.

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A comparative guide to 6 #marketingAutomation tools

A comparative guide to 6 #marketingAutomation tools | WHY IT MATTERS: Digital Transformation | Scoop.it

See side-by-side comparisons of the top 6 marketing automation vendors in one convenient guide. Compare costs, both upfront and ongoing, and get insight into contract terms. See a roll-up of ratings from the most popular review sites to hear what real users like you think of the various platforms out there.

Farid Mheir's insight:

WHY IT MATTERS: great comparative study of 6 of the biggest tools with all kinds of great insight. Beware this is marketing material from sharpSpring with obvious biais!

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14 essential tools for the future of composable #eCommerce is an #ebook full of useful insights, analysis and data HT @Divante for putting this together

14 essential tools for the future of composable #eCommerce is an #ebook full of useful insights, analysis and data HT @Divante for putting this together | WHY IT MATTERS: Digital Transformation | Scoop.it

Our toolkit will introduce you to the market’s landscape of new eCommerce tools and highlight the opportunities for your store.

Farid Mheir's insight:

WHY IT MATTERS: headless solutions are all the rage in web development, including eCommerce. This ebook pulls it all together with good insights and analysis followed by overview of 14 tools. Useful.

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The Definitive Guide to Customer Data Platforms provides useful use cases and best practices for #CDP selection and implementation

The Definitive Guide to Customer Data Platforms provides useful use cases and best practices for #CDP selection and implementation | WHY IT MATTERS: Digital Transformation | Scoop.it

In our in-depth playbook, we cover everything you need to know about:
The benefits of a Customer Data Platform;
Getting started with tried-and-true use cases;
Building a team with the right skillsets for any size organization;
Securing buy-in from executives across the company;
Measuring the ROI of CDPs to prove value to different stakeholders

Farid Mheir's insight:

WHY IT MATTERS: CDPs are maturing fast and should be considered first in organizations that look at centralizing the customer data.

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Integrated Marketing Communications #eBook: What It Means & How To Do It Right

Integrated Marketing Communications #eBook: What It Means & How To Do It Right | WHY IT MATTERS: Digital Transformation | Scoop.it

This guide will show you:

  • What integrated marketing is (and why it works!)
  • Examples of integrated marketing campaigns (Good & Bad)
  • The 5 essential steps for creating your own IMC campaign
Farid Mheir's insight:

WHY IT MATTERS: digital marketing has become more complex, with 8000+ solution in the most recent marTech solutions map. Fortunately processes and tools are starting to appear to help manage this complexity.

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