WHY IT MATTERS: Digital Transformation
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7 part series on #MarTech Reference Architecture

7 part series on #MarTech Reference Architecture | WHY IT MATTERS: Digital Transformation | Scoop.it

This reference architecture, a key piece of Credera’s end-to-end MarTech assessment and enablement framework, provides a logical view of the data, processes, and technology needed to enable one-to-one marketing use cases. Put more simply, we use the reference architecture as a tool to explain the building blocks that are required to enable modern, data-driven marketing.

Farid Mheir's insight:

WHY IT MATTERS: essential read for all marketing and IT professionals interested in making sense of the marketing technology chaos.

marian's curator insight, October 16, 2021 7:42 AM

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Scooped by Farid Mheir
Scoop.it!

You Need A Martech Reference Model says Forrester and proposes its own version #martech

You Need A Martech Reference Model says Forrester and proposes its own version #martech | WHY IT MATTERS: Digital Transformation | Scoop.it

The martech reference model defines a taxonomy based on a common understanding of customer-centric business needs, requisite capabilities, and the recommended technology components.

Farid Mheir's insight:

WHY IT MATTERS: been ten years that marketing technologies have started to explode. This model from Forrester make sense of it all.

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MITRE ATT&CK documents common tactics, techniques, and procedures in a framework of #cyberThreats

MITRE ATT&CK documents common tactics, techniques, and procedures in a framework of #cyberThreats | WHY IT MATTERS: Digital Transformation | Scoop.it

MITRE started ATT&CK in 2013 to document common tactics, techniques, and procedures (TTPs) that advanced persistent threats use against Windows enterprise networks. ATT&CK was created out of a need to document adversary behaviors for use within a MITRE research project called FMX.

Farid Mheir's insight:

WHY IT MATTERS: this very complete frameworks provides a great reference to understand the tactics of cyber threats and possible solutions.

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