Choose more than one vendor solution, if necessary. Vendors in the enterprise search functionality segment have cognitive search solutions that apply to the widest number of use cases and include website search and digital commerce. However, the actual features offered by these vendors vary greatly and may not be the best choice for digital commerce. For example, some vendors in the digital commerce functionality segment have sophisticated tools for merchandising that many more general-purpose solutions lack. It is reasonable and not uncommon for enterprises to have more than one cognitive search solution depending on use cases, data sources, content types, and other factors.
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