WHY IT MATTERS: Digital Transformation

An in-depth guide to understanding and optimizing your recurring revenue pricing strategy.

The MarTech marketplaces that RSG covers continue to evolve rapidly and have become more complex (with more overlaps!) this year. The Customer Data Platform (CDP) market is no different - with new vendors, more investment, emerging niches, and evolving use cases.

Companies transforming to become customer-obsessed are using customer journey analytics to help them become customer-led, insights-driven, fast, and connected, and to ultimately be more effective in acquiring, serving and retaining customers.  

This report from leading global research and advisory firm, Forrester, identifies the 12 most significant customer journey analytics platform providers today, and reveals how each measures up based on 26 different evaluation criteria, to help you make the right choice for your organization. You'll get a complete overview of the current customer journey analytics market, including;

• The two primary journey analytics provider categories, visioning and orchestration, and four core capabilities: (1) data fusion, (2) journey design & planning, (3) journey testing & optimization, and (4) journey automation & orchestration
• The 2018 Forrester Wave Journey Visioning Platform rankings and scorecard
• A breakdown of each journey analytics provider’s offering, strengths, specialties, and customer base
• Key criteria that helps leaders stand out from the pack

The Top 100 Digital Agencies Report, sponsored by Telerik Sitefinity, is the definitive guide to the UK's biggest digital agencies. Consisting of a 64 page report and an interactive agency navigator tool, this data will provide invaluable for both clients looking to select an agency partner, and to agencies looking to understand the competition and the challenges within the industry.

An interactive visualization of the marketing universe. With input from over 100 CMOs Growthverse represents a taxonomy of the marketing technology ecosystem.