WHY IT MATTERS: Digital Transformation

Emerging Technology Roadmap benchmark adoption plan, risk factors, and value drivers. Use this roadmap to help you make technology investment decisions for the coming 12- to 24-month time period.

There is no doubt that the cloud is one of the most significant platform shifts in the history of computing. Now, there is a growing awareness of the long-term cost implications of cloud. As the cost of cloud starts to contribute significantly to the total cost of revenue (COR) or cost of goods sold (COGS), some companies have taken the dramatic step of “repatriating” the majority of workloads (as in the example of Dropbox) or in other cases adopting a hybrid approach (as with CrowdStrike and Zscaler). Those who have done this have reported significant cost savings: In 2017, Dropbox detailed in its S-1 a whopping $75M in cumulative savings over the two years prior to IPO due to their infrastructure optimization overhaul, the majority of which entailed repatriating workloads from public cloud.

Shortsighted solutions to recurring problems--antipatterns--often sabotage technology transformations.

McKinsey has been conducting an in-depth diagnostic survey of 150 companies around the world. By evaluating 18 practices related to digital strategy, capabilities, and culture, we have developed a single, simple metric for the digital maturity of a company—what might be called its Digital Quotient, or DQ. This survey reveals a wide range of digital performance in today’s big corporations (exhibit).

The mind-bending bigness of Neuralink’s mission, combined with the labyrinth of impossible complexity that is the human brain, made this the hardest set of concepts yet to fully wrap my head around—but it also made it the most exhilarating when, with enough time spent zoomed on both ends, it all finally clicked. I feel like I took a time machine to the future, and I’m here to tell you that it’s even weirder than we expect.

Which technology trends are most likely to impact your business in the coming years? Trends are waypoints to help anticipate future states in a world where uncertainty looms. The Future Today Institute's annual Tech Trends Report asks you to examine your assumptions, cherished beliefs and expectations for the future using a bolder, more holistic perspective. In the 13th edition of our Tech Trends Report, we forecast the key technology trends that will redefine businesses in the coming years. More importantly, we offer strategic analysis and guidance on those trends and further explore them in future scenarios to help you understand their implications on your organization and industry.

The MarTech marketplaces that RSG covers continue to evolve rapidly and have become more complex (with more overlaps!) this year. The Customer Data Platform (CDP) market is no different - with new vendors, more investment, emerging niches, and evolving use cases.

Succeeding is no longer just about who’s able to build the technology, or who’s first to market. It’s about who’s got the best experience.

CIO Desk Reference is the world's best source for thought leadership articles, tools, and practical advice for CIOs, and IT Managers. It includes sections on the following topics:

1. IT Strategy
2. e-Strategy
3. IT Governance
4. Enterprise Architecture
5. IT Sourcing
6. IT Operations
7. CIO Career
8. CIO News

An interactive visualization of the marketing universe. With input from over 100 CMOs Growthverse represents a taxonomy of the marketing technology ecosystem.