WHY IT MATTERS: Digital Transformation
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WHY IT MATTERS: Digital Transformation
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Curated by Farid Mheir
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The Forrester Wave Innovation Management Platforms, Q1 2020 - I expect many of these tools to be useful in the race to define the #newNormal for many. Happy to see a Montreal-based startup in the t...

The Forrester Wave Innovation Management Platforms, Q1 2020 - I expect many of these tools to be useful in the race to define the #newNormal for many. Happy to see a Montreal-based startup in the t... | WHY IT MATTERS: Digital Transformation | Scoop.it

Planbox receives the highest score in strategy AND current offerings in the latest Forrester Wave report on innovation management platforms.

Farid Mheir's insight:

WHY IT MATTERS: managing the innovation process can be done with post it notes and excel spreadsheets. For large teams, distributed teams or remote work teams, I guess a real tool is in order. This list should get you started. Happy to see a Montreal-based startup in the top position... Planbox ;-)

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The Guide to Remote Work — perfect timing in the age of stay-at-home coronavirus or a permanent solution? via @holloway

The  Guide to Remote Work — perfect timing in the age of stay-at-home coronavirus or a permanent solution? via @holloway | WHY IT MATTERS: Digital Transformation | Scoop.it

A comprehensive Guide to building, managing, and adapting to working with distributed teams.

Farid Mheir's insight:

WHY IT MATTERS:  the tech is there, most service work activities are done in front of a computer anyways, so why not embrace remote work as a permanent solution? Not perfect, because we need to see each other from time to time. But some companies have been successful in recent years to have *everyone* work remotely *all the time*. So I guess it can be done. What to do, how to do it? This guide should help.

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Forrester Wave Report on Customer Journey Analytics Platforms

Forrester Wave Report on Customer Journey Analytics Platforms | WHY IT MATTERS: Digital Transformation | Scoop.it

Companies transforming to become customer-obsessed are using customer journey analytics to help them become customer-led, insights-driven, fast, and connected, and to ultimately be more effective in acquiring, serving and retaining customers.  

This report from leading global research and advisory firm, Forrester, identifies the 12 most significant customer journey analytics platform providers today, and reveals how each measures up based on 26 different evaluation criteria, to help you make the right choice for your organization. You'll get a complete overview of the current customer journey analytics market, including;

  • The two primary journey analytics provider categories, visioning and orchestration, and four core capabilities: (1) data fusion, (2) journey design & planning, (3) journey testing & optimization, and (4) journey automation & orchestration
  • The 2018 Forrester Wave Journey Visioning Platform rankings and scorecard
  • A breakdown of each journey analytics provider’s offering, strengths, specialties, and customer base
  • Key criteria that helps leaders stand out from the pack
Farid Mheir's insight:

WHY IT MATTERS: customer journeys often are nothing more than nice illustrations of customer touchpoints and interactions. While true, this report shows that tools emerge to help understand the journey beyond simple mapping to include elements required to orchestrate and consolidate the data that is generated as part of the journey in different systems.

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Marketing Landscape in a new and dynamic chart

Marketing Landscape in a new and dynamic chart | WHY IT MATTERS: Digital Transformation | Scoop.it
An interactive visualization of the marketing universe. With input from over 100 CMOs Growthverse represents a taxonomy of the marketing technology ecosystem.
Farid Mheir's insight:

Amazing reference of over 800 companies that deliver solutions for marketing automation and other marketing activities.

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