Gartner defines web content management (WCM) as the process of creating, managing and delivering content over one or more digital channels through the use of specific management solutions based on a core repository. These solutions may be procured as commercial products, open-source tools, cloud services or hosted services.
The functionality of WCM solutions goes beyond simply publishing webpages. It also includes:
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Content creation functions, such as templating, workflow and change management
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Repositories that organize and provide metadata about content
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Library services, such as check-in/check-out, version control and security
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Website management features, such as layout, menus and navigation
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Content deployment functions
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Personalization and analytics capabilities
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The ability to integrate well, via APIs, with adjacent technologies such as digital commerce platforms, social media platforms, marketing automation platforms and broader digital experience platforms (DXPs)
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Hybrid (traditional and headless) and pure headless capabilities for API-driven omnichannel content delivery
WHY IT MATTERS: we take it for granted because 90% of the population in Canada has access to the Internet. This summary of facts about Internet adoption should make us all realize that: 1) the growth has been very fast 2) not everyone in the world has the same chance 3) newer technologies based on Artificial Intelligence, Internet of Things and soon AR/VR will leverage this infrastructure to deliver even more transformation