WHY IT MATTERS: Digital Transformation
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WHY IT MATTERS: Digital Transformation
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Curated by Farid Mheir
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Can Apple change ads the way it changed music and games? —

Can Apple change ads the way it changed music and games? — | WHY IT MATTERS: Digital Transformation | Scoop.it

20 years ago Apple seized music, and turned it into a lever for its broader business. It failed to do the same to TV, and lost control of music, but won massively in games, where it now makes more money than the entire global digital music industry. Now, perhaps, it’s looking at advertising.

Farid Mheir's insight:

WHY IT MATTERS: the end of 3rd party cookies will impact advertising the most. This chart highlights the 50% of revenues that go to different players (including 15% unknown!). What irritates me most is the 7% to agencies that, unfortunately, seem to do very little to earn that amount in my experience...

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This "Internet" thing may have a future after all... ;-) Have a look at the data behind the adoption of #Internet tools and technologies in the last 20 years and extrapolate what #AI #IOT #AR #VR w...

This "Internet" thing may have a future after all... ;-) Have a look at the data behind the adoption of #Internet tools and technologies in the last 20 years and extrapolate what #AI #IOT #AR #VR w... | WHY IT MATTERS: Digital Transformation | Scoop.it

The internet has changed the way we work, interact and learn with others across the world. How many people in the world are online, and how has this changed over time? Explore global and country-level data on internet access and technology.

Farid Mheir's insight:

WHY IT MATTERS: we take it for granted because 90% of the population in Canada has access to the Internet. This summary of facts about Internet adoption should make us all realize that: 1) the growth has been very fast 2) not everyone in the world has the same chance 3) newer technologies based on Artificial Intelligence, Internet of Things and soon AR/VR will leverage this infrastructure to deliver even more transformation

Curated by Farid Mheir
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