WHY IT MATTERS: Digital Transformation

US corporates are currently using facial recognition for everything from fast food orders to trying on makeup to issuing life insurance policies, and more.

"When you have rising monetization, rising growth and rising data collection, it drives a lot of regulatory scrutiny whether it’s related to data privacy, competition or safety in content."

Exclusive research by us at LDV Capital is the first publicly shared, in-depth analysis which estimates how many cameras will be in the world in 2022. Key Findings include:

• Most of the pictures captured will never be seen by a human eye.
• A paradigm shift will take place in the meaning and use of a camera.
• Over the next five years there will be a proliferation of cameras integrated into products across industries and markets.
• Where there is growth in cameras there will be tremendous business opportunities in the capture, analysis and interpretation of visual data.
• Depth capture will double the number of cameras in handheld cameras.
• By 2022, the number of cameras will be nearly 12X the 2012 figures.
• Your smartphone will have between 4 and 10 cameras by 2022.
• The Internet of Eyes will be larger than the Internet of Things.
• In the next five years, robotics will have 20X more integrated cameras.
• By 2022, all new vehicles will be equipped with more than 25 cameras and this does not include Lidar or Radar.

If you collect email information at the point of sale for your loyalty program, you can import store transactions directly into AdWords yourself or through a third-party data partner. And even if your business doesn’t have a large loyalty program, you can still measure store sales by taking advantage of Google’s third-party partnerships, which capture approximately 70% of credit and debit card transactions in the United States. There is no time-consuming setup or costly integrations required on your end. You also don’t need to share any customer information. After you opt in, we can automatically report on your store sales in AdWords.

Floodwatch is a Chrome extension that tracks the ads you see as you browse the internet. It offers tools to help you understand both the volume and the types of ads you’re being served during the course of normal browsing, with the goal of increasing awareness of how advertisers track your browsing behavior, build their version of your online identity, and target their ads to you as an individual. We want to assemble the largest amount of advertising data we can— and then not give it to the advertisers.