WHY IT MATTERS: Digital Transformation

La popularité des services payants de visionnement en ligne a dépassé pour une première fois celle des services de télévision par câble ou fibre optique dans les foyers québécois. L’enquête intitulée Portrait numérique des foyers québécois révèle en effet que 71 % des adultes québécois sont abonnés à au moins un service payant de visionnement en ligne tel Netflix, Amazon Prime ou Disney+ alors que 66 % sont abonnés à un service de télévision par câble ou fibre optique. L’enquête rapporte que le taux d’abonnement à un service de télévision par câble ou fibre optique a diminué de 6 points de pourcentage au cours de la dernière année et de 13 points de pourcentage depuis 2018.

With the table thus set for the continued importance of online shopping, it’s an ideal time to start planning your annual eCommerce strategy. Our recommendation is that whether you experienced success in 2021 or need to go back to the drawing board, the road to improvement lies in effectively using the experiences and data of the previous year.

In this report, Gartner explains the role of marketplace solutions and describes 11 technical and operational imperatives for organizations to consider.

To evaluate which edition is best for your business, we highlighted the key differences between Magento Open Source and Adobe Commerce on various parameters such as business size, cost, features and support.

20 years ago Apple seized music, and turned it into a lever for its broader business. It failed to do the same to TV, and lost control of music, but won massively in games, where it now makes more money than the entire global digital music industry. Now, perhaps, it’s looking at advertising.

We won’t just connect the local online shopper to the local store, but also the local store to the online shopper. Content will increasingly become hyperlocal. Beauty Counter last month announced it was opening a live streaming studio in the back of its retail shop, clever use of retail space in a real estate market desperately looking for new uses of it.

Key Takeaways: Forrester's research uncovered a market in which Adobe and Salesforce are Leaders; commercetools, Oracle, Intershop Communications, Insite, BigCommerce, SAP, and Sana Commerce are Strong Performers; and Apttus, Elastic Path Software, Unilog Content Solutions, and Episerver are Contenders.

Integration Capability And Business User Experience Are Key Differentiators: As monolithic technology becomes outdated and less effective, the providers that lead the pack demonstrate deep, prebuilt integrations and strong business user tooling. Vendors that deliver this value position themselves to successfully help their clients grow revenue, deepen customer loyalty, and expand into new markets.

Key Takeaways: Forrester's research uncovered a market in which Adobe, Salesforce, and commercetools are Leaders; SAP, BigCommerce, Kibo Commerce, and Oracle are Strong Performers; Episerver and Elastic Path Software are Contenders; and Sitecore is a Challenger.

Business User Experience Drives Key Differentiators

As monolithic technology becomes outdated and less appealing to merchants, the providers that lead the pack will demonstrate deep integrations with both owned and competitive solutions, as well as business user tooling that unifies controls across those solutions and streamlines workflows. Vendors that deliver this value position themselves to successfully help their clients grow revenue, deepen customer loyalty, and expand into new markets.

One of the questions I see and hear quite often, is, "can Shopify be a marketplace? Like Etsy or Amazon? I want my sellers to have their own controls". So what exactly is the problem here? Shopify is great for eCommerce. Why can't we just hit an Easy button and make it be a marketplace, too, voila??

An in-depth guide to understanding and optimizing your recurring revenue pricing strategy.

Comprehensive data and expert insights on the state of the internet, mobile devices, social media, and ecommerce.

Customers expect a personalized shopping experience. All retailers—even leaders—must advance their capabilities to deliver it.

The goal of checkout’s first step is to successfully move new and returning customers to the next step, and not lose customers due to usability or design problems.

Regardless of the specific design you apply, keep the following best practices in mind:

• Both new and returning customers should be able to quickly identify their login option above the fold, without scrolling, whether on desktop or mobile (especially returning customers within a “Bypass” checkout)
• New customers should not be asked to decide between creating an account or using guest checkout (unless saving information in a new account is not possible with the ecommerce platform)
• Buttons should be clearly labeled with specific text, versus “Continue” or “Checkout”
• Email should be captured as early as possible in the flow

Of course, there’s flexibility to design (and test designs) for the first step of login. Stay tuned for our upcoming Ecommerce Illustrated chapter on checkout testing tips. Have you subscribed?

Ready for unique insights into Canada’s e-commerce holiday landscape – and tips on how to make the most of this 2018 holiday season?

"When you have rising monetization, rising growth and rising data collection, it drives a lot of regulatory scrutiny whether it’s related to data privacy, competition or safety in content."