WHY IT MATTERS: Digital Transformation

The future travel experience will be personalised, delivering seamless and safe services that are high value, low touch and consumer-centric, thanks to an accelerated digital transformation post-pandemic. These new advances in technology will usher in a new era of automation, requiring upskilling for employees to provide greater levels of high-quality service. Tracking climate impact across consumers, brands and destinations will be critical for building resilience, agility and speed to combat future risks and accelerate the green transition.
This white paper outlines a vision for how consumers will book and experience travel in 2040, exploring how technology and the need for sustainability could change the travel experience over the next 20 years. In particular, this analysis will focus on the future of travel — exploring what online travel agents, urban mobility, air travel and hotels will look like.

The technologies on the list, which is curated by members of the Forum’s Expert Network, are selected against a number of criteria. In addition to promising major benefits to societies and economies, they must also be disruptive, attractive to investors and researchers, and expected to have achieved considerable scale within five years.

This paper examines the essential eight technologies that matter and what business leaders now need to do about them, and emerging technologies in general.