WHY IT MATTERS: Digital Transformation
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WHY IT MATTERS: Digital Transformation
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Curated by Farid Mheir
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Showrooming flips shopping: 75% of consumers access smartphones in-store via @Forrester

Showrooming flips shopping: 75% of consumers access smartphones in-store via @Forrester | WHY IT MATTERS: Digital Transformation | Scoop.it
NEW YORK – A Forrester Research analyst at the Mcommerce Summit: State of Mobile Commerce 2013 conference said that three-quarters of consumers surveyed use their smartphones while in-store.
Farid Mheir's insight:

Mobile in stores has enabled showrooming which in turn is flipping the shopping retail model. Before it was: go online to research (tv, cars, etc.) then go in store to buy. Now it is: go in store to browse and try then go online to buy (for less usually). Complete flip of the shopping world, brick and mortar retailers are bracing for online pure plays to steal their lunch.

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More Retailers at Risk of Amazon 'Showrooming'- a blessing in disguise if they embrace the customer shopping flip

More Retailers at Risk of Amazon 'Showrooming'- a blessing in disguise if they embrace the customer shopping flip | WHY IT MATTERS: Digital Transformation | Scoop.it
Target and Best Buy have made it clear they are fighting the phenomenon of showrooming, in which customers browse for television sets and other products in stores and then buy them online for less.


A new study of Amazon customers who research products in stores byPlaced, a mobile analytics company, offers some insight into who else could be at the greatest risk of losing business to showrooming.

Farid Mheir's insight:

Showrooming may become a major disruption for established retailers. As customers flip their shopping patterns to go in store first then buy online, retailers should see showrooming as a blessing in disguise. They have the physical presence, the stores, which Amazon does not. It is much easier for them to open price competitive online stores and modify the store merchadising - and maybe size - to offer the best of both worlds. But this has a cost and require a huge change in their processes and people.


After all it may be easier for Amazon to open showrooms...

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The Walgreens path to omnichannel success- we will see more of this in the future

The Walgreens path to omnichannel success- we will see more of this in the future | WHY IT MATTERS: Digital Transformation | Scoop.it
Walgreen's E-commerce VP Miguel Almeida explains the offline and online approaches that has helped the company's growth as an omnichannel retailer.
Farid Mheir's insight:

The Walgreens case study is a sign of the times because most brick-n-mortar retailer ar embarking in an omni-channel transformation to stay relevant in the face of online pure-plays like Amazon as they break down the barriers of eCommerce sales without a physical presence. BestBuy is doing it, Walmart is doing it and I assume most other retailers are thinking about it given the evel of interest around the topic at the recent NRf show in NYC.

What we can learn from Walgreen is that physical presence should not be a bad thing if you embrace digital technologies - mobile, eCommerce, showrooming, store pickup of internet orders, etc. - to differentiate your offering from pure plays by leveraging your physical presence to offer improved customer service (that's the omni-channel part). If you don't and try to compete on price, as is mostly the case now, pure plays will win because they do not have to support a network of stores with employees and cash registers.

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Amazon’s Secret Sauce

Amazon’s Secret Sauce | WHY IT MATTERS: Digital Transformation | Scoop.it

The leader in digital retail, of course, is Amazon. It’s well known how they’ve revolutionized retail (and, more impressively, continue to revolutionize it). What’s less well known is how they’ve done it.


We did some analysis recently to understand how Amazon continuously moves the bar ever higher. In that analysis, we think, are clues for how multichannel retailers can improve their own operations and create the kind of customer experiences that Amazon has made standard across so many industries. Here is a short slideshow of the most intriguing insights we found:

Farid Mheir's insight:

Slide 9 : McKinsey presents very convincing arguments to show how Amazon has addressed almost all of the top reasons that prevent consumers from buying online vs. in-store. This should be required reading for all store owners and managers during startegic planning season.

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