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NEW YORK – A Forrester Research analyst at the Mcommerce Summit: State of Mobile Commerce 2013 conference said that three-quarters of consumers surveyed use their smartphones while in-store. 
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Target and Best Buy have made it clear they are fighting the phenomenon of showrooming, in which customers browse for television sets and other products in stores and then buy them online for less. A new study of Amazon customers who research products in stores byPlaced, a mobile analytics company, offers some insight into who else could be at the greatest risk of losing business to showrooming.
Farid Mheir's insight:
Showrooming may become a major disruption for established retailers. As customers flip their shopping patterns to go in store first then buy online, retailers should see showrooming as a blessing in disguise. They have the physical presence, the stores, which Amazon does not. It is much easier for them to open price competitive online stores and modify the store merchadising - and maybe size - to offer the best of both worlds. But this has a cost and require a huge change in their processes and people. After all it may be easier for Amazon to open showrooms...
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Walgreen's E-commerce VP Miguel Almeida explains the offline and online approaches that has helped the company's growth as an omnichannel retailer.
Farid Mheir's insight:
The Walgreens case study is a sign of the times because most brick-n-mortar retailer ar embarking in an omni-channel transformation to stay relevant in the face of online pure-plays like Amazon as they break down the barriers of eCommerce sales without a physical presence. BestBuy is doing it, Walmart is doing it and I assume most other retailers are thinking about it given the evel of interest around the topic at the recent NRf show in NYC. What we can learn from Walgreen is that physical presence should not be a bad thing if you embrace digital technologies - mobile, eCommerce, showrooming, store pickup of internet orders, etc. - to differentiate your offering from pure plays by leveraging your physical presence to offer improved customer service (that's the omni-channel part). If you don't and try to compete on price, as is mostly the case now, pure plays will win because they do not have to support a network of stores with employees and cash registers.
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Google is stealthily preparing to launch an Amazon Prime competitor called "Google Shopping Express." According to one source the service will be $10 cheaper than Amazon Prime at $69 a year and offer same-day delivery from brick-and-mortar stores...
Farid Mheir's insight:
Interesting when you compare this with the Boston Consulting survey on same-day delivery which basically says that retailers are embracing same-day delivery but that customers really don't care about it.
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Best Buy ruled retail until it was knocked sideways by the Internet. Can it make a comeback, or is the big-box era officially over? But Best Buy faced an even more fundamental challenge: The entire big-box retail industry appeared to be dying... The mobile Internet posed an even larger problem for big boxes. Showrooming was a potentially existential challenge—customers coming into the store to get hands-on experience with a product, then whipping out their smartphone to purchase it from Amazon at a lower price...
Farid Mheir's insight:
What is even more interesting comes midway through the article: BestBuy still sells a lot of stuff, so even though there are challenges ahead the bulk of sales today remain in stores. "It’s the biggest PC retailer, the biggest independent phone retailer, and the largest camera retailer in the world. It sells more tablets than any other retailer—including Apple. Last year, Best Buy clocked $50 billion in sales, roughly the same as in 2010. That’s about 50 percent more than the next-largest consumer-electronics retailer, Walmart. Analysts estimate that Amazon does just about $14 billion in annual electronics sales."
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Apple's retail stores makes more than $6,000 per square foot, more than twice that of the next most productive retailer.
Farid Mheir's insight:
This demonstrates that physical presence remains important in the digital world. But the experience can be transformed, as is the case in Apple stores that combines product demonstrations, classes, service - genius bar - as well as instant availability of products - no delivery delays. Moreover, with an Apple account, you can leave without a paper invoice - it gets emailed to you.
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eMarketer’s latest forecast for worldwide digital ad spending finds digital taking an ever-greater share of total media ad dollars. By 2016, more than one-quarter of spending will go to online and mobile internet formats.
Farid Mheir's insight:
No surprise, advertising digital transformation is well under way and accounts for a substantial part of the total already. Growth, however, is predicted to slow down and stay at 11% in Canada for example.
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The leader in digital retail, of course, is Amazon. It’s well known how they’ve revolutionized retail (and, more impressively, continue to revolutionize it). What’s less well known is how they’ve done it. We did some analysis recently to understand how Amazon continuously moves the bar ever higher. In that analysis, we think, are clues for how multichannel retailers can improve their own operations and create the kind of customer experiences that Amazon has made standard across so many industries. Here is a short slideshow of the most intriguing insights we found:
Farid Mheir's insight:
Slide 9 : McKinsey presents very convincing arguments to show how Amazon has addressed almost all of the top reasons that prevent consumers from buying online vs. in-store. This should be required reading for all store owners and managers during startegic planning season.
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Curated by Farid Mheir
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Mobile in stores has enabled showrooming which in turn is flipping the shopping retail model. Before it was: go online to research (tv, cars, etc.) then go in store to buy. Now it is: go in store to browse and try then go online to buy (for less usually). Complete flip of the shopping world, brick and mortar retailers are bracing for online pure plays to steal their lunch.