Euclid furthers its quest to become the Google Analytics for the real world.
Euclid collects aggregated data on shoppers, including their visit duration and engagement rate, and presents it in an online dashboard for retailers. The company’s technology can grab information about a shopper even if they never connect to an in-store Wi-Fi network. Just like online metrics, Euclid’s data could help store owners learn useful details about their customers. For example, it could let a retailer know if something about their store is causing a significant amount of customers to leave quickly.
Like most companies that collect consumer data, Euclid claims all of its data is grabbed anonymously, and consumers can opt out as well.
WHY IT MATTERS: China is using facial recognition to monitor its citizens, this is a well documented fact. Unfortunately, not all the steps required to protect this very private information are being taken, as evidenced by this article. This raises again the importance of security to be built into our every activities, especially those that involve government or security activities.