WHY IT MATTERS: Digital Transformation

We live in a data-driven world. Almost every transaction and interaction you have with most organisations involves you sharing personal data, such as your name, address and birth date. You share data online too, every time you visit a website, search for or buy something, use social media or send an email.

Instead of Google, Facebook, Twitter or LinkedIn owning your data, imagine a world in which you control the data about yourself and reveal only what is minimally necessary when required. It would be the web equivalent of proving to a bouncer only that you're older than 21, instead of also handing over your birthdate, address and whether you've elected to be an organ donor.