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Euclid furthers its quest to become the Google Analytics for the real world.
Euclid collects aggregated data on shoppers, including their visit duration and engagement rate, and presents it in an online dashboard for retailers. The company’s technology can grab information about a shopper even if they never connect to an in-store Wi-Fi network. Just like online metrics, Euclid’s data could help store owners learn useful details about their customers. For example, it could let a retailer know if something about their store is causing a significant amount of customers to leave quickly.
Like most companies that collect consumer data, Euclid claims all of its data is grabbed anonymously, and consumers can opt out as well.
This is related to a recent post on trash can that track users using their mobile wifi, a solution that is also being deployed in stores to detect and track shoppers and their behaviour.
Great thing here (as in the post on security cameras doing face detection), the solution leverages existing WIFI access point equipment in the stores. It simply analyzes the data in a new way. Low cost, easy to deploy.