WHY IT MATTERS: Digital Transformation

WHY IT MATTERS: interesting read with lots of links and videos to understand some of the tools and techniques YouTube deploys to understand what videos contains. Google then uses this insight to moderate content (ie. 18+) but also provide creators with insights (ie. video segmentation) as well as monetize the content (ie. detect products featured for eCommerce or ad placement). Of course most is machine learning based as evidenced in the chart I extracted, but some good old fashion humans are also part the game. This article helped me view YouTube less as a video broadcast platform than a social media.

WHY IT MATTERS: a useful overview of different type of cognitive biais. Helpful to know especially as we get our information from the web and social networks...

WHY IT MATTERS: the problem is not social media but the fact that people use it as a replacement for news media with editorial checks and fact checks...

WHY IT MATTERS: a good article on the Metaverse as part of a series on new social media. Just in case you thought digital transformation was about to slow down.

Also: https://a16z.com/social-strikes-back

WHY IT MATTERS: after 20 years, wikipedia is proof that "the web" can live up to its potential where the masses can contribute valuable information for the greater good. That being said, wikipedia remains a solution driven by english-speaking white males. The future lies in improving its diversity and maybe transferring some of its learnings to facebook, twitter and other social media. This article summarizes the growth and evolution after 20 years existence.

WHY IT MATTERS: all the stats you want about the web, split into categories and *regions*. Great reference.

WHY IT MATTERS: a great review of top social monitoring tools with very useful comparative grid to help kickstart your comparative study. Moreover, this post shows how far we've come in terms of breath and depth of tooling for social monitoring, confirming the importance of the channel in marketing digital transformation.

WHY IT MATTERS: a clever overview of the digital media world that highlights the importance of digital technology and in particular of unified customer data to break down silos. Very true indeed!

WHY IT MATTERS: Looks like the social networks algorithm favor people with a very large audience. If you are one of those or want to become one, read this guide to understand what to do to grow to followers on LinkedIn. I assume the suggestions also work on twitter and facebook, if you are into that kind of thing.

WHY IT MATTERS: chatbots were all the rage last year, often described as a silver bullet to solve all kinds of problems easilly. Now they have become one more solution in the digital transformation arsenal, with PROs and CONs. This post describes the process to setup and configure two popular tools and in the process highlight their capabilities and shortcomings.

WHY IT MATTERS: digital transformation in enterprise remains slow to catch on and this survey result shows that Intranet solutions remain under utilized. Having seen many of them, I can understand why: lots of useless, and out of date documents, no one really in charge of maintenance, no search or bad search engines, etc. Key learning from this chart:

- if you update your intranet, build something simple and make sure people use it

- have a corporate social network, it is useful and people use it

WHY IT MATTERS: say what you will, technology is often the driver of change. Always good to keep track of what's out there and what's possible because who knows, one of these may be useful... ;-)

WHY IT MATTERS: if you have a twitter account, change your password now. And at the same time review all the apps you have granted access to in twitter and revoke all the access except for those you absolutely need. Just in case...

WHY IT MATTERS: we've seen with recent Facebook meltdown how social media can become a free for all. This 15min video tries to explain what instagram is doing to prevent some of the most annoying elements of un controlled networks: trolls.

WHY IT MATTERS: I introduced the concept of a "digital twin" in a recent blog post and this article describes how Facebook uses what you do online to create part of this digital twin profile you may not be ware of.

Also read the digital twin post: http://fmcs.digital/blog/digital-twin/ 

WHY IT MATTERS: this well researched article with many links will provide hours of content to help you understand the Facebook breach. The data may surprise you both by the high accuracy that some predictive models have, and by the relatively low accuracy of other elements.

WHY IT MATTERS: facial recognition + social networks allow tools like this one to surface: take a picture of someone on the train and find their personal pictures on social networks. For now, only Russia and China allow this, I would expect this to be a business killer app for augmented reality glasses: the glass continuously takes pictures and overlays the LinkedIn profile of people you meet in business context. I would install that without thinking about it twice!

WHY IT MATTERS: social media has become essential for digital and it has become an expertise to format posts and interactions to get success on the most important social networks. Friends at Adviso have prepared this handy list - in french!

WHY IT MATTERS: anyone can post anything on Facebook or elsewhere on the net. Having a tool that spots your face on pictures to warn you may be the ultimate privacy-notification to come out of Facebook. I hope that other holders of large databases of pictures - especially Apple and Google because of their mobile phones - would do the same.

WHY THIS IS IMPORTANT

More insights on wellness and fitness from social media and big data. Here what is important to note is how we can extract knowledge from information that people share on social media. With more and more wearable devices and internet connected devices like refrigerators, cooktops, and water bottles, it is clear that more and more insight will be gathered from our digital exhaust.

More insights:

- more on the digital twin and digital exhaust: fmcs.digital/blog/digital-twin 

- the website with all the data: panometer.org/instruments/lexicocalorimeter 

- twitter can also help predict happiness: hedonometer.org/index.html 

- the research paper: arxiv.org/pdf/1507.05098.pdf 

- lapresse+ article (in french): plus.lapresse.ca/screens/d09ef280-9b06-4fe5-935c-4155336ef100%7C_0.html 

WHY THIS IS IMPORTANT

Social logins are very useful but they carry security and privacy concerns that every company must examine as they move to digitalize everything. In "Kill the password" (fmcs.digital/blog/kill-the-password-a-string-of-characters-wont-protect-you/), the author shows the impact of having multiple websites and applications connected with one another. This is a security concern that must be addressed, mitigated or at the very least highlighted so that everyone involved is aware of the risks and the benefits.

Other articles:

• somewhat technical: http://www.businessinsider.com/the-danger-of-social-media-logins-2014-5
• recent stats on social login use: https://betanews.com/2016/10/19/social-logins-convenience-risks/ 

WHY THIS IS IMPORTANT

We are just starting to scratch the surface of what we can learn when we analyze the personal data from social media. When everything is connected with Internet of things products and when we measure everything we do using wearables and quantified-self technologies, the insights will be even greater. Companies should prepare to analyze this massive data rush and us all should start to think about our information privacy more carefully...

Essential read on this new technology from Facebook that was made possible because of the social graph that Facebook builds. Impressive if only because the solution was easy to build.

Also read the companion article for a high-level description rather than this detailed one: http://highscalability.com/blog/2015/11/14/how-facebooks-safety-check-works.html