WHY IT MATTERS: Digital Transformation
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WHY IT MATTERS: Digital Transformation
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Curated by Farid Mheir
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20 Best Social Media Monitoring Tools for Small and Medium Businesses

20 Best Social Media Monitoring Tools for Small and Medium Businesses | WHY IT MATTERS: Digital Transformation | Scoop.it

Easily find and join relevant conversations about your brand with these 20 best social media monitoring tools for small and medium businesses.

Farid Mheir's insight:

WHY IT MATTERS: a great review of top social monitoring tools with very useful comparative grid to help kickstart your comparative study. Moreover, this post shows how far we've come in terms of breath and depth of tooling for social monitoring, confirming the importance of the channel in marketing digital transformation.

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State of Digital Media 2019 highl;ights the importance of a #CDP to unify customer data in a single location via @LUMAPartners

State of Digital Media 2019 highl;ights the importance of a #CDP to unify customer data in a single location via @LUMAPartners | WHY IT MATTERS: Digital Transformation | Scoop.it

LUMA is the leading investment bank focused on digital media and marketing. We provide strategic advice, proven M&A expertise, and extensive industry knowledge to optimize outcomes for our clients.

Farid Mheir's insight:

WHY IT MATTERS: a clever overview of the digital media world that highlights the importance of digital technology and in particular of unified customer data to break down silos. Very true indeed!

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The 20 Best New Social Media Tools to Try and How to Use Them #socialMedia

The 20 Best New Social Media Tools to Try and How to Use Them #socialMedia | WHY IT MATTERS: Digital Transformation | Scoop.it

Top 20 new social media tools to try in 2018, including their prices, a quick walkthrough, and a review.

Farid Mheir's insight:

WHY IT MATTERS: say what you will, technology is often the driver of change. Always good to keep track of what's out there and what's possible because who knows, one of these may be useful... ;-)

anuj singh's curator insight, September 28, 2018 7:50 AM
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The 15-Minute #SocialMedia Audit Everyone Can Do via @buffer

The 15-Minute #SocialMedia Audit Everyone Can Do via @buffer | WHY IT MATTERS: Digital Transformation | Scoop.it
Examine what works and what doesn't with your social media marketing by performing a social media audit.
Farid Mheir's insight:

Useful checklist. True, it takes not very long and should be part of a monthly or quarterly TODO in the marketing department, with a wide distribution across your organization. Actually, every employee should get the results of this audit, if only to know about it but also, maybe, to contribute to it?

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