WHY IT MATTERS: Digital Transformation

I wrote about this in the past numerous times and it is great to see HBR and others recognize this important trend: companies are sitting on huge amounts of information they can use to extract meaningful information and share it with their clients and employees to attract and retain them.

For example, look at jawbone and how they do it

• http://fmcs.digital/blog/what-one-million-people-sleep-patterns-tell-us/ 
• http://fmcs.digital/blog/proof-sleep-happiness-jawbone-analyzes-56m/
• http://fmcs.digital/blog/bedtime-stories-learning-from-sleep-data-from/ 
• http://fmcs.digital/blog/how-did-the-napa-earthquake-affect-sleep/ 

As they say, this solution is both brilliant and scary. It speaks to the power of using mobile phones, geolocation and big data.

A presentation of case studies in data analysis for Marketing, it also presents some very useful enterprise data science insights that can be leveraged when preparing a corporate data strategy. Also presents some interesting data points and use case priorization.

WHY THIS IS IMPORTANT

All corporations dream of leveraging data in real-time but the reality of legacy computer systems, lack of expertise with new tools and technologies, and a considerable amount of hype very often makes data strategies overblown and unrealistic. At this point in time it appears that the best course of action is to capture a target vision and identify numerous small initiatives to get your feet wet and run up the maturity scale. Stay away from large all-encompassing plans that require boiling the ocean (of data)!