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Scoop.it!
The annual reports released by public corporations to their shareholders are known for being among the driest and dullest documents known to humanity. They’re usually full of tiny print, never-ending financial statements, and inscrutable charts. But Estée Lauder just released its 2017 report and it is a thing of beauty. 
oncesellsy's comment,
October 7, 2017 4:40 AM
great
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Curated by Farid Mheir
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WHY THIS MATTERS
Digital is a state of mind and should infuse everything an organization does, including its annual report. This is a great example of that.