WHY IT MATTERS: Digital Transformation
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WHY IT MATTERS: Digital Transformation
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Curated by Farid Mheir
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How Brands Like Lululemon Invite Customers To Join The Creative Process With Open Beta-Testing, shows how #digital tools are leveraged to change the product innovation process HT @SeanMoffitt

How Brands Like Lululemon Invite Customers To Join The Creative Process With Open Beta-Testing, shows how #digital tools are leveraged to change the product innovation process HT @SeanMoffitt | WHY IT MATTERS: Digital Transformation | Scoop.it

From PSFK's Accelerating Innovation In Retail report, here's how five brands are retaining valuable consumer feedback by giving selected members exclusive access to new products and services.

Farid Mheir's insight:

WHY IT MATTERS: innovation is being empowered by digital tools such as crowdsourcing and this report provides insights into how retails and brands are leveraging these tools - along with new processes and people change management required - to innovate on products and services.

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You need an #Innovation labs to stay in business today - a review of 70 corporations that have setup a lab in recent years

You need an #Innovation labs to stay in business today - a review of 70 corporations that have setup a lab in recent years | WHY IT MATTERS: Digital Transformation | Scoop.it

Innovation is critical for established companies to stay relevant in the face of disruption. Here's our list of corporate innovation labs.

Farid Mheir's insight:

WHY IT MATTERS: everyone asks how they change do digital transformation. For one thing, setting up an independent lab can be a good place to start.

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The State of Technology at the End of 2016 via @stratechery @gnat 

The State of Technology at the End of 2016 via @stratechery @gnat  | WHY IT MATTERS: Digital Transformation | Scoop.it
This transformation echoes the impact of Facebook on the media: there is a dramatic leveling of the playing field. The advantages of scale that guaranteed success in the post-war era just don’t matter very much when advertising is cheap, shelf space is infinite, and shipping is free. And, just as Facebook’s breakdown of the media broke down the political parties, Amazon’s break-down of physical retail will have its own knock-on effects: carrying household supplies is a major reason to own a car, for example, which means Amazon is a laying the foundation for a service like Uber to shift from being a car supplement to a full-on substitution.
Farid Mheir's insight:

A discussion on the impact that technology innovation has had on the election of Trump and more disruption to come from Amazon. 

 

WHY THIS IS IMPORTANT

The author presents compelling arguments about reasons why technology innovation has had such an impact and forces us to rethink most business models. Moreover the analysis of Trump's election as evidence that the power has shifted from editors and political parties to voters and end users is just brilliant and I will certainly use it in the future!

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