WHY IT MATTERS: Digital Transformation
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WHY IT MATTERS: Digital Transformation
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Curated by Farid Mheir
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The State of Technology at the End of 2016 via @stratechery @gnat 

The State of Technology at the End of 2016 via @stratechery @gnat  | WHY IT MATTERS: Digital Transformation | Scoop.it
This transformation echoes the impact of Facebook on the media: there is a dramatic leveling of the playing field. The advantages of scale that guaranteed success in the post-war era just don’t matter very much when advertising is cheap, shelf space is infinite, and shipping is free. And, just as Facebook’s breakdown of the media broke down the political parties, Amazon’s break-down of physical retail will have its own knock-on effects: carrying household supplies is a major reason to own a car, for example, which means Amazon is a laying the foundation for a service like Uber to shift from being a car supplement to a full-on substitution.
Farid Mheir's insight:

A discussion on the impact that technology innovation has had on the election of Trump and more disruption to come from Amazon. 

 

WHY THIS IS IMPORTANT

The author presents compelling arguments about reasons why technology innovation has had such an impact and forces us to rethink most business models. Moreover the analysis of Trump's election as evidence that the power has shifted from editors and political parties to voters and end users is just brilliant and I will certainly use it in the future!

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The 2015 Instagram Industry Report

The 2015 Instagram Industry Report | WHY IT MATTERS: Digital Transformation | Scoop.it

Instagram has become a visual storytelling platform for marketers that offers both flexibility and function like we've never seen before. In our latest study, we analyzed how the world's top brands are using the network, revealing tactics that marketing organizations of any size, with any budget, can learn from.


Download the report to learn:

  • How top brands create visually compelling photos and videos to engage their audience
  • Which emojis and hashtags generate the most engagement
  • How to integrate Instagram marketing with your other channels


Farid Mheir's insight:

This report presents many cas studies of corporations that use instagram for business purpose. Very useful for those that have yet to make the leap or that have not yet found their instagram sweet spot.

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Curated by Farid Mheir
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