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WHY IT MATTERS: Digital Transformation
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Curated by
Farid Mheir
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This transformation echoes the impact of Facebook on the media: there is a dramatic leveling of the playing field. The advantages of scale that guaranteed success in the post-war era just don’t matter very much when advertising is cheap, shelf space is infinite, and shipping is free. And, just as Facebook’s breakdown of the media broke down the political parties, Amazon’s break-down of physical retail will have its own knock-on effects: carrying household supplies is a major reason to own a car, for example, which means Amazon is a laying the foundation for a service like Uber to shift from being a car supplement to a full-on substitution.
Farid Mheir's insight:
A discussion on the impact that technology innovation has had on the election of Trump and more disruption to come from Amazon.
WHY THIS IS IMPORTANT The author presents compelling arguments about reasons why technology innovation has had such an impact and forces us to rethink most business models. Moreover the analysis of Trump's election as evidence that the power has shifted from editors and political parties to voters and end users is just brilliant and I will certainly use it in the future! 
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It's hard to imagine, just twelve years ago, that the media would have been reduced to Facebook, degenerated into what we have today.
Farid Mheir's insight:
An interesting overview of the impact that social media, Facebook in particular may have had in the elections. Not sure if that is the case but for sure the world of media has evolved tremendously.
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Farid Mheir's insight:
I found this book reference on GitBook. It is the textbook for the class at UC Berkeley and provides not only great content for anyone interested in Data Science (visualization, prediction, etc.) but also for anyone interested in self publication.
GitBook is similar to GitHub, the open source software code repository that pretty much everyone in the industry is using. It provides not only the technology to create and publish a book online or as an ebook but also the social network and collaboration features you'd expect in today's world. Book content can be consolidated from multiple authors, versioned and commented by a network of colleagues or clients.
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I basically treated my Snapchat story like a personal photo and video journal, except it'd disappear after 24 hours so it wasn't a big deal if only a few people saw it. Even though my Snapchat is public, then, it's really only public to the people who happen to see it. It's a weird little conceit, but that makes me more willing to be my authentic self. I can be more experimental in how I portray myself. I can be a little more off the cuff. I can try out dumb jokes without fearing that people will laugh at me instead of with me. It's like performance theater.
Farid Mheir's insight:
Take time on this mother's day to read this and install snapchat. You'll be able to discuss it with your teenager over lunch or dinner to understand why they are all using this tool over Facebook, and twitter, and other social networks. In a nutshell: because what you post is there for 24 hours, you are allowed to make mistakes. Exactly what teenagers experimenting with life is all about.
Should we have a snapchat for business? Would that make your colleagues use your internal company social network?
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Instagram has become a visual storytelling platform for marketers that offers both flexibility and function like we've never seen before. In our latest study, we analyzed how the world's top brands are using the network, revealing tactics that marketing organizations of any size, with any budget, can learn from. Download the report to learn:
Farid Mheir's insight:
This report presents many cas studies of corporations that use instagram for business purpose. Very useful for those that have yet to make the leap or that have not yet found their instagram sweet spot.
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On va parler des vraies affaires, m'a prévenu Jean-Michel* dès la première ligne de son courriel. On va parler de la cruise à l'ère du numérique...
Farid Mheir's insight:
(in french) A recent article in LaPresse+ has raised an important question: is LinkedIn being used like Tinder to digitally "cruise". It brought me back to this paper last year that described very graphically how social networks and dating sites are used to find mates. http://plus.lapresse.ca/screens/1a2070bf-9712-4dc2-acd7-6f0b3f49b3f0%7C_0.html In a world where more and more of our lives are transferred in the virtual space, it is interesting to see how even "professional" networks like LinkedIn are being used for other purposes. I had also noticed recently a very high proportion of "invites" that come from people that have little interest in a professional relationship. If that trend continues, it may mark the end of LinkedIn. I assume they will take corrective actions to ensure it remains the professional network we all have come to rely on.
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... For more information: http://www.c2mtl.com Follow C2MTL: Google+: https://plus.google.com/108232844581846257744 Facebook: https://www.facebook.com/C2MTL ...
Farid Mheir's insight:
Estelle Metayer provides amazing examples of new and different information sources that you can leverage on the web.
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The effect of social technologies in customer-facing processes is already significant. Our survey finds that while overall adoption of these tools has plateaued, companies can do more to measure and then capture social’s benefits. A McKinsey & Company article.
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This chart illustrates how interactions with branded content on Facebook correlate with reach.
Farid Mheir's insight:
This chart demonstrates that you have 86x more reach if you pay Facebook to promote your content, but only if that content generates interactions - likes, comments, shares, etc.
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Curated by Farid Mheir
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WHY IT MATTERS: a clever overview of the digital media world that highlights the importance of digital technology and in particular of unified customer data to break down silos. Very true indeed!