WHY IT MATTERS: Digital Transformation

WHY IT MATTERS: I love the quadrants, not so much for the ranking (often biased) but for the analysis. Jump to the end of the report to understand just how far we've come from phone based call centers to todays self-service and AI enabled mobile solutions.

WHY IT MATTERS: chatbots were supposed to solve all customer service issues. That was 5 years ago. Today, we see them deployed with limited value on websites mostly as pre-screeners to qualify leads. As Gartner proposes here, maybe their use is better within organizations to help workers be more productive. Or maybe we're just creating a new "clippy" office assistant

(Microsoft circa 1998 https://en.wikipedia.org/wiki/Office_Assistant)

WHY IT MATTERS: Gartner recommends that marketers prioritize the following 6 tech this year. Do you?
1- Customer data platform (CDP)
2- Artificial intelligence for marketing
3- Blockchain for advertising
4- Real-time marketing
5- Multitouch attribution
6- Conversational marketing

WHY IT MATTERS: a clever overview of the digital media world that highlights the importance of digital technology and in particular of unified customer data to break down silos. Very true indeed!

WHY IT MATTERS: a recent survey provides numerous insights into email marketing tools and techniques. A great reference with numerous examples, tools and technologies. One highlight of the report is the role that AI plays in the creation and delivery of email campaigns in the coming years.

WHY IT MATTERS: we all wonder how we will ever apply AI into our daily activities given how complex it is to develop AI and the lack of resources on the market. But the same way you don't need to know how combustion engines work to drive a car or how HTTP or TCP IP work to search the web on Google, AI will find its way into our everyday tools (think Google assistant) and impact every job on the market. No need to hire an AI dev team in your organization but you need to make sure you use the latest AI-infused tools to gain that advantage.