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Age-gating, subtitles, chapters, and recommendations - find out how YouTube's use of AI shapes users' experience and creator's success. In this article, we’ll be taking a closer look at how exactly YouTube harnesses AI, and how this influences the user experience of both viewers and content creators.
Farid Mheir's insight:
WHY IT MATTERS: interesting read with lots of links and videos to understand some of the tools and techniques YouTube deploys to understand what videos contains. Google then uses this insight to moderate content (ie. 18+) but also provide creators with insights (ie. video segmentation) as well as monetize the content (ie. detect products featured for eCommerce or ad placement). Of course most is machine learning based as evidenced in the chart I extracted, but some good old fashion humans are also part the game. This article helped me view YouTube less as a video broadcast platform than a social media. 
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LUMA is the leading investment bank focused on digital media and marketing. We provide strategic advice, proven M&A expertise, and extensive industry knowledge to optimize outcomes for our clients.
Farid Mheir's insight:
WHY IT MATTERS: a clever overview of the digital media world that highlights the importance of digital technology and in particular of unified customer data to break down silos. Very true indeed!
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Businesses are suddenly very interested in Facebook Messenger bots. And for good reason: Facebook's chat platform now supports over 1.2 billion monthly active users—and automated chatbots, like ManyChat and Chatfuel, provide a unique, interactive way of engaging with them. Chatbots let you have a conversation wit
Farid Mheir's insight:
WHY IT MATTERS: chatbots were all the rage last year, often described as a silver bullet to solve all kinds of problems easilly. Now they have become one more solution in the digital transformation arsenal, with PROs and CONs. This post describes the process to setup and configure two popular tools and in the process highlight their capabilities and shortcomings.
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Farid Mheir's insight:
WHY IT MATTERS: we've seen with recent Facebook meltdown how social media can become a free for all. This 15min video tries to explain what instagram is doing to prevent some of the most annoying elements of un controlled networks: trolls.
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Curated by Farid Mheir
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