Our ranking shows that it is not all about having absurdly fast
or absurdly cheap delivery – retailers should not fear a race to
the bottom in terms of profit margins. What we believe they should
prioritise is a wide range of offerings that suit their product ranges
and customer base.
WHY IT MATTERS: this report is Europe centric and provides some useful nuggets of information about what makes the best eCommerce retailers successful. Automation, customer service, data and analytics and many others. Nice reference to keep handy when you want to audit or plan your delivery improvements.