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The MarTech marketplaces that RSG covers continue to evolve rapidly and have become more complex (with more overlaps!) this year. The Customer Data Platform (CDP) market is no different - with new vendors, more investment, emerging niches, and evolving use cases. 
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LUMA is the leading investment bank focused on digital media and marketing. We provide strategic advice, proven M&A expertise, and extensive industry knowledge to optimize outcomes for our clients.
Farid Mheir's insight:
WHY IT MATTERS: a clever overview of the digital media world that highlights the importance of digital technology and in particular of unified customer data to break down silos. Very true indeed!
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Altimeter's annual 'State of Digital Transformation' research documents the constantly evolving enterprise. Our research captures the shifts and trends shaping modern digital transformation.
Farid Mheir's insight:
WHY IT MATTERS: this annual survey let's corporation compare their digital transformation efforts to others. Unfortunately it seems that digital still equals technology for many, even though the main recommendations of leaders in the field remain focussed on people and process. Oh well...
"JUAL VIAGRA ASLI DI JAKARTA,VIAGRA ASLI"'s curator insight,
March 9, 2019 7:48 AM
ビアグラJUAL VIAGRA ASLI DI JAKARTA,VIAGRA ASLI,AGEN VIAGRA,PUSAT VIAGRA,JUAL VIAGRA,VIAGRA ECERAN Ini adalah Obat yang berfungsi Untuk membantu mempertahankan ereksi yang cukup keras
"JUAL VIAGRA ASLI DI JAKARTA,VIAGRA ASLI"'s curator insight,
March 9, 2019 7:54 AM
ビアグラJUAL VIAGRA ASLI DI JAKARTA,VIAGRA ASLI,AGEN VIAGRA,PUSAT VIAGRA,JUAL VIAGRA,VIAGRA ECERAN Ini adalah Obat yang berfungsi Untuk membantu mempertahankan ereksi yang cukup keras 
Kevin Armstrong's curator insight,
March 15, 2019 8:49 AM
Digital Transformation insights is obvious in marketing but the strides made are staggeringly underplayed in the construction industry. From planning to site prep to finished integration into a community. Tools are being developed to make these areas manageable in smaller firms, as well as larger.
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Digital transformation is a long game. At the same time, it has to start somewhere. Over the years, the biggest digital transformation priority for companies has continued to be the customer experience. That work is aimed at fixing and modernizing the customer journey. Once this happens, digital transformation tackles more sweeping efforts that involve multiple groups. This is why the organizations who are further along the six stages of digital transformation develop customer-centered roadmaps and then divide and conquer against those initiatives across the enterprise.
Farid Mheir's insight:
WHY IT MATTERS: this annual survey let's corporation compare their digital transformation efforts to others. Unfortunately it seems that digital still equals technology for many, even though the main recommendations of leaders in the field remain focussed on people and process. Oh well...
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Digital transformation was initially intended to modernize technological infrastructure, migrating costly, dated, and complicated hardware and software solutions to more agile and scalable cloud and mobile platforms. But since the early days of digital transformation, the speed of technology innovation has only increased. Now the digital in digital transformation has to keep up with all relevant technology trends as they represent disruptive threats and competitive opportunities. This is likely a key driver of 2018’s dramatic rise of substantial digital transformation budgets.
Farid Mheir's insight:
WHY IT MATTERS: this annual survey let's corporation compare their digital transformation efforts to others. Unfortunately it seems that digital still equals technology for many, even though the main recommendations of leaders in the field remain focussed on people and process. Oh well...
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The Marketing technology category is growing in leaps and bounds. Unfortunately, our most concise view into the category was built in 2011. While companies have been added highlighting new entrants, the Lumascape inspired view has been used primarily to emphasize how complicated and fast growing the space is.
Farid Mheir's insight:
WHY IT MATTERS: anything that helps me make sense of the fast moving world of digital marketing is always a good thing. I refer to it here as a snapshot of 2016, wishing that a 2018 version was available...
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We've seen the media hype about beacons. We've read about proof of concepts and how they are the latest and sexiest devices to hit the Internet of Things. Beacons are here to stay. Now's the time to get serious in your business about the impact of these devices. This year alone beacons are set to influence over 4 billion US dollars of retail sales, and that number is set to grow tenfold by next year.
Farid Mheir's insight:
Outstanding 20 minutes video that explains what beacons are and how to use them, in layman's terms.
WHY THIS IS IMPORTANT We all carry mobile devices in our pockets so we are all targets for beacons and geofencing by retailers and brands. We were just getting used to being tracked everywhere we go online, and now we have become targets in the physical world as well. It is essential that we all know what level of tracking we are subjected to. On the other hand if you are a brand or a retailer, you must know about beacons and geofencing and ensure your marketing team includes it in their digital strategy otherwise you may be missing out over your competitors.
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An interactive visualization of the marketing universe. With input from over 100 CMOs Growthverse represents a taxonomy of the marketing technology ecosystem.
Farid Mheir's insight:
Amazing reference of over 800 companies that deliver solutions for marketing automation and other marketing activities.
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CMOs will drive marketing technology spending to $32.3B by 2018, reaching a compound annual growth rate (CAGR) of 12.4%. From 2014 to 2018, marketing technology spending will reach $130B for the 5 year period. These and other insights are from IDC’s recent webinar The Marketing Software Revolution: Strategies for Buyers and Sellers, [...]
Farid Mheir's insight:
IDC research maps all the technologies that support digital marketing today. WHY THIS IS IMPORTANT CMOs compete more and more with CIOs for technology direction and spend, a trend that keeps growing. It raises the questions: who's in charge of technology in large organizations, marketing or IT?
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Curated by Farid Mheir
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WHY IT MATTERS: always great insights by RSG, this one is same. The net net: CDP is a great but immature technology with too many use cases and no solution that delivers on all of them. If you have a use case that mandates a CDP, go ahead and pick the best of breed solution that suits your needs. Otherwise, wait. So true.
Listening to the webinar I could not help and wonder: who in an organization should be leading a CDP implementation? The use case scream marketing but the technology requires IT skills and expertise. When will the role of marketingTechnologist finally become a reality?...