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Scoop.it!
The MarTech marketplaces that RSG covers continue to evolve rapidly and have become more complex (with more overlaps!) this year. The Customer Data Platform (CDP) market is no different - with new vendors, more investment, emerging niches, and evolving use cases. 
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Scoop.it!
An interactive visualization of the marketing universe. With input from over 100 CMOs Growthverse represents a taxonomy of the marketing technology ecosystem.
Farid Mheir's insight:
Amazing reference of over 800 companies that deliver solutions for marketing automation and other marketing activities.
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Curated by Farid Mheir
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WHY IT MATTERS: always great insights by RSG, this one is same. The net net: CDP is a great but immature technology with too many use cases and no solution that delivers on all of them. If you have a use case that mandates a CDP, go ahead and pick the best of breed solution that suits your needs. Otherwise, wait. So true.
Listening to the webinar I could not help and wonder: who in an organization should be leading a CDP implementation? The use case scream marketing but the technology requires IT skills and expertise. When will the role of marketingTechnologist finally become a reality?...