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Across 33 rich countries, only 5% of the population has high computer-related abilities, and only a third of people can complete medium-complexity tasks. 
gatherhazards's comment,
November 16, 2016 9:41 PM
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In this episode of Pulsate Academy, Patrick Leddy introduces Geofencing for location-based marketing and how you could be using it with your app today
Farid Mheir's insight:
Outstanding 20 minutes video that explains what geofencing is and how to it, them in layman's terms.
WHY THIS IS IMPORTANT We all carry mobile devices in our pockets so we are all targets for beacons and geofencing by retailers and brands. We were just getting used to being tracked everywhere we go online, and now we have become targets in the physical world as well. It is essential that we all know what level of tracking we are subjected to. On the other hand if you are a brand or a retailer, you must know about beacons and geofencing and ensure your marketing team includes it in their digital strategy otherwise you may be missing out over your competitors.
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We've seen the media hype about beacons. We've read about proof of concepts and how they are the latest and sexiest devices to hit the Internet of Things. Beacons are here to stay. Now's the time to get serious in your business about the impact of these devices. This year alone beacons are set to influence over 4 billion US dollars of retail sales, and that number is set to grow tenfold by next year.
Farid Mheir's insight:
Outstanding 20 minutes video that explains what beacons are and how to use them, in layman's terms.
WHY THIS IS IMPORTANT We all carry mobile devices in our pockets so we are all targets for beacons and geofencing by retailers and brands. We were just getting used to being tracked everywhere we go online, and now we have become targets in the physical world as well. It is essential that we all know what level of tracking we are subjected to. On the other hand if you are a brand or a retailer, you must know about beacons and geofencing and ensure your marketing team includes it in their digital strategy otherwise you may be missing out over your competitors.
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Beacon marketing has been a major focus for marketers for several years, but they've had surprisingly little traction in the real world. Find out why.
Farid Mheir's insight:
Beacons promised to revolutionize marketing in stores. They were supposed to be everywhere by 2016 when they launched in 2014. Today they are nowhere to be found. This article identifies reasons for this, which are related to the immaturity of the technology and lack of operational support.
The post contains a number of very useful links.
Interested in a review of the potential for beacons? Then you should also read this post: http://www.huffingtonpost.com/shane-paul-neil/is-ibeacon-marketing-fina_b_10508218.html
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From
a16z
In this update of his past presentations on Mobile Eating the World — delivered most recently at The Guardian’s Changing Media Summit — a16z’s Benedict Evans takes us through how technology is universal through mobile. How mobile is not a subset of the internet anymore. And how mobile (and accompanying trends of cloud and AI) is also driving new productivity tools.
In fact, mobile — which encompasses everything from drones to cars — is everything.
Farid Mheir's insight:
If anyone still doubts mobile is a revolution and is everywhere then this 76 slide presentation should convince you. For others like me, this is chock full of amazing insight and data. Make every manager and executive you know read this.
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Curated by Farid Mheir
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A study of 250K people over 2011-2015 timeframe across 33 countries in OECD shows that most users can barely operate their computer of mobile phone.
WHY THIS IS IMPORTANT
Digital transformation strategies and roadmap often fail to allocate sufficient effort/budget/time/resources to accompany employees and users with the proper change management. This study shows why: most people don't know how to perform simple computer tasks. Put them in front of a new software or technology and they will fail, or even worse, they will discredit the solution so as not to show their inability. Accompany them and recognize that they need help and they will succeed in their transition. And you will succeed in your digital transformation.