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Scoop.it!
The Marketing technology category is growing in leaps and bounds. Unfortunately, our most concise view into the category was built in 2011. While companies have been added highlighting new entrants, the Lumascape inspired view has been used primarily to emphasize how complicated and fast growing the space is. 
Jose Manuel Sanchez's curator insight,
October 16, 2018 6:53 AM
Big Data
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Scoop.it!
An interactive visualization of the marketing universe. With input from over 100 CMOs Growthverse represents a taxonomy of the marketing technology ecosystem.
Farid Mheir's insight:
Amazing reference of over 800 companies that deliver solutions for marketing automation and other marketing activities.
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Curated by Farid Mheir
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WHY IT MATTERS: anything that helps me make sense of the fast moving world of digital marketing is always a good thing. I refer to it here as a snapshot of 2016, wishing that a 2018 version was available...