WHY IT MATTERS: Digital Transformation

WHY IT MATTERS: this list of technology questions for 2022 feels like an answer to the question "what is digital disruption?".

We have reached a moment in time where old technologies - eCommerce or videoconferencing for example - are finally breaking into established industries. And the impact, at scale, cannot be found in technology but rather in every single industry it disrupts.

Very thoughtful piece, very good questions.

WHY IT MATTERS: this post is a bit theoretical for someone not bathing in digital transformation all day as I do (mostly). It explores what could come next but more importantly stresses an important fact: we now have a new platform - the mobile phone - in our pockets that has the potential to transform our world. We have started to see this with eCommerce - physical retail stores become irrelevant and we can price compare from anywhere - but we have yet to see the real impact of eCommerce+mobile+cloud+5G. THIS is what I think about most days...

WHY IT MATTERS: the report is not available for free but the 42 slide summary is a great overview of key trends that are presented with observations and outcome.

WHY IT MATTERS: when I ask about what the "store of the future" looks like I often get descriptions of a robot-filled location with huge displays and computer kiosks. In fact the trend is to HIDE the technology to make the store experience more and more about what you had when you visited the general store of the past. Walk in and speak to an employee that is very knowledgeable about you, your needs and the products they have to sell. The only difference is that this knowledge comes from AI, cameras, sensors, and all kind of technologies that support and enhance the retail employee to make you believe they know you and their products. THAT is the magic of the store of the future. Get used to it.

Very proud to share an article I recently co-authored on CloudRaker blog with Simon Hudson. It sheds lights into the potential impacts that AI will have on retail stores.

A must read ;-)

Take a minute to watch the video. This is the future of retailing.

WHY THIS IS IMPORTANT

Amazon has disrupted many industries with its online business. Recently, as other digital leaders have done, Amazon is trying to bring digital revolution in the world to blend our physical and digital experiences - think Google self driving cars, Starbuck mobile phone payment and geofencing app, Apple stores that are more showrooms and help centres than stores because eCommerce is there to fulfill orders to your door, etc.

Amazon has been focussed on grocery for the past 10 years to use this weekly recurring, low cost, high volume shopping trip to the supermarket as its pathway to bring digital into the real world and blend it with online e-commerce.

With Amazon Fresh for examples they have been busy putting trucks on the road to deliver groceries to your door overnight with minimal costs. Why grocery? Because its high volume guarantees that trucks will be on the road everyday in all areas. And once trucks are running around carrying groceries they can also bring other items - books, TVs, etc. - at little or no cost, effectively making FedEx irrelevant or at least giving Amazon huge negotiation power.

I wrote about this in many blog posts, just see here: http://www.scoop.it/t/digital-transformation-of-businesses?q=amazon 

Here with Amazon GO, it addresses some of the major pain points of customers in grocery stores: waiting in line at the cash register. As they've done online, Amazon focusses on its customer issues to smash them or make them so irrelevant that they are not issues anymore. See "amazon secret sauce" for insights on this: http://sco.lt/979c4P

Take Amazon Prime for example. It addresses the delivery fee issue: we do not want to have to pay for delivery. So they make it a non issue, providing 2-day delivery for free for an annual fee. Side effect: if you've paid for prime, then you spend up to 5x more at Amazon (300$ annually for average client, 1500$ for prime member), basically becoming a loyal shopper. Wow.

Back to Amazon GO and why it is important. The grocery industry has not seen a major disruption since Costco started top sell grocery in bulk format years ago - grocers ost 10% market share with that new player in the field. But today, grocery stores are the same, the layout is the same, the process is the same than it was 50 years ago. There has been little or no innovation in stores recently (last one may be the barcode in 1970s) but GO shows that there may be a perfect storm of technologies that combine to make physical stores transformation a reality:

1- mobile phones are on every customer back pocket;

2- electronic payment is everywhere, making cash almost irrelevant;

3- loyalty programs and big data allows retailers unprecedented customer knowledge and forecasting trends;

4- artificial intelligence enables real-time image analysis, feature detection, and robotic improvements.

From the concept store video and the Amazon description, all that GO is doing is applying these new technologies on a new problem set: adding and removing items to shopping basket and speeding the checkout process.

Of course, at the end of the day, the winner will not be the grocer with the best technology. It will be the one with the lowest prices and the best selection (best marketing and customer service won't hurt either). On those fronts (price & selection) Amazon GO faces huge headwinds from established grocers that have long standing relationships with suppliers and way more volume than Amazon. But it does not mean Amazon cannot provide customers with a more enjoyable, easy, fast experience - especially to millennials - which may give GO 5% or 10% of the market (the "good" 5% by the way, those that spend more and spend on higher margin items) from established retailers. And this will hurt established grocers like hell.

Also see the analysis from business insider here: http://www.businessinsider.com/amazon-go-grocery-store-future-photos-video-2016-12/ 

and the plans for Amazon to open up to 2000 store in the future if GO concept works: http://www.businessinsider.com/amazon-2000-grocery-stores-10-years-2016-10