WHY IT MATTERS: Digital Transformation
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WHY IT MATTERS: Digital Transformation
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Magento Open Source VS Commerce Features & Pricing Comparison #eCommerce #retailTech

Magento Open Source VS Commerce Features & Pricing Comparison #eCommerce #retailTech | WHY IT MATTERS: Digital Transformation | Scoop.it

To evaluate which edition is best for your business, we highlighted the key differences between Magento Open Source and Adobe Commerce on various parameters such as business size, cost, features and support.

Farid Mheir's insight:

WHY IT MATTERS: acquisition of magento by Adobe has taken a few years to integrate but it seems that the process is over. This comparison is quite high level but provides good insights to get started. The net-net: magento ain't your open source project anymore and has moved into the corporate grade solution, with the good (support, features, integration to Adobe portfolio, ...) and the bad (pricing, inflexibility, ...) that comes with it.

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What is a #CDP? a new #eBook with interesting insights for those on the market for a customer data platform - beware of the obvious biais for @bloomreach solution ;-)

What is a #CDP? a new #eBook with interesting insights for those on the market for a customer data platform - beware of the obvious biais for @bloomreach solution ;-) | WHY IT MATTERS: Digital Transformation | Scoop.it

In this e-book, we'll answer all of the questions you have about customer data platforms and help you to understand the value that a CDP can bring to your business. You will also learn specifically how a CDP can increase customer lifetime value and other key metrics.

Farid Mheir's insight:

WHY IT MATTERS: customer data platforms are starting to become more integrated into the web platforms. This book is a good summary of what's possible with a CDP. Just beware that there is an obvious bias towards the bloomreach solution - so do not discard the standalone version as they suggest!

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The Forrester Wave B2C Commerce Suites, Q2 2020

The Forrester Wave B2C Commerce Suites, Q2 2020 | WHY IT MATTERS: Digital Transformation | Scoop.it

Key Takeaways: Forrester's research uncovered a market in which Adobe, Salesforce, and commercetools are Leaders; SAP, BigCommerce, Kibo Commerce, and Oracle are Strong Performers; Episerver and Elastic Path Software are Contenders; and Sitecore is a Challenger.

Business User Experience Drives Key Differentiators

 

As monolithic technology becomes outdated and less appealing to merchants, the providers that lead the pack will demonstrate deep integrations with both owned and competitive solutions, as well as business user tooling that unifies controls across those solutions and streamlines workflows. Vendors that deliver this value position themselves to successfully help their clients grow revenue, deepen customer loyalty, and expand into new markets.

Farid Mheir's insight:

WHY IT MATTERS: bear in mind that this list is pre-covid. But with so many retailers looking for solutions I felt this list to be useful. As with all WAVEs, have a big grain of salt and use the reviews , market positioning, etc. to prepare your own evaluations. And don'T discard solutions because they are not on the list. This is for B2C.

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Survey finds companies struggle with #omnichannel as content is often siloed in different websites and solutions - What they call the digital innovation gap

Survey finds companies struggle with #omnichannel as content is often siloed in different websites and solutions - What they call the digital innovation gap | WHY IT MATTERS: Digital Transformation | Scoop.it

The industry’s largest-ever survey of CMS users reveals which technology drives greater business results.

Farid Mheir's insight:

WHY IT MATTERS: sharing content across different websites, eCommerce, in-store displays and new devices (ie. Alexa, siri) is difficult. This survey provides insights into the reasons why sharing is difficult. Be aware this is biased towards headless CMS, but the conclusions appear valid IMHO.

alishbachohan4@gmail.com's comment, October 19, 2020 1:39 AM
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