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Scoop.it!
In this e-book, we'll answer all of the questions you have about customer data platforms and help you to understand the value that a CDP can bring to your business. You will also learn specifically how a CDP can increase customer lifetime value and other key metrics.
Farid Mheir's insight:
WHY IT MATTERS: customer data platforms are starting to become more integrated into the web platforms. This book is a good summary of what's possible with a CDP. Just beware that there is an obvious bias towards the bloomreach solution - so do not discard the standalone version as they suggest! 
Scoop.it!
Key Takeaways: Forrester's research uncovered a market in which Adobe, Salesforce, and commercetools are Leaders; SAP, BigCommerce, Kibo Commerce, and Oracle are Strong Performers; Episerver and Elastic Path Software are Contenders; and Sitecore is a Challenger. Business User Experience Drives Key Differentiators
As monolithic technology becomes outdated and less appealing to merchants, the providers that lead the pack will demonstrate deep integrations with both owned and competitive solutions, as well as business user tooling that unifies controls across those solutions and streamlines workflows. Vendors that deliver this value position themselves to successfully help their clients grow revenue, deepen customer loyalty, and expand into new markets.
Farid Mheir's insight:
WHY IT MATTERS: bear in mind that this list is pre-covid. But with so many retailers looking for solutions I felt this list to be useful. As with all WAVEs, have a big grain of salt and use the reviews , market positioning, etc. to prepare your own evaluations. And don'T discard solutions because they are not on the list. This is for B2C.
Scoop.it!
Check out this showcase of some of the best, open source headless CMSes. This is community-drive so be sure to submit your favorite CMS today!
Farid Mheir's insight:
WHY IT MATTERS: open source solutions often don't make it in the gartner quadrant or forrester wave, yet they remain good solutions for the DIY crowd out there. Here a reference list to get started.
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Curated by Farid Mheir
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