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WHY IT MATTERS: Digital Transformation
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Curated by
Farid Mheir
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Key Takeaways: Forrester's research uncovered a market in which Adobe and Salesforce are Leaders; commercetools, Oracle, Intershop Communications, Insite, BigCommerce, SAP, and Sana Commerce are Strong Performers; and Apttus, Elastic Path Software, Unilog Content Solutions, and Episerver are Contenders. Integration Capability And Business User Experience Are Key Differentiators: As monolithic technology becomes outdated and less effective, the providers that lead the pack demonstrate deep, prebuilt integrations and strong business user tooling. Vendors that deliver this value position themselves to successfully help their clients grow revenue, deepen customer loyalty, and expand into new markets.
Farid Mheir's insight:
WHY IT MATTERS: bear in mind that this list is pre-covid. But with so many retailers looking for solutions I felt this list to be useful. As with all WAVEs, have a big grain of salt and use the reviews , market positioning, etc. to prepare your own evaluations. And don'T discard solutions because they are not on the list. This is for B2B. 
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Key Takeaways: Forrester's research uncovered a market in which Adobe, Salesforce, and commercetools are Leaders; SAP, BigCommerce, Kibo Commerce, and Oracle are Strong Performers; Episerver and Elastic Path Software are Contenders; and Sitecore is a Challenger. Business User Experience Drives Key Differentiators
As monolithic technology becomes outdated and less appealing to merchants, the providers that lead the pack will demonstrate deep integrations with both owned and competitive solutions, as well as business user tooling that unifies controls across those solutions and streamlines workflows. Vendors that deliver this value position themselves to successfully help their clients grow revenue, deepen customer loyalty, and expand into new markets.
Farid Mheir's insight:
WHY IT MATTERS: bear in mind that this list is pre-covid. But with so many retailers looking for solutions I felt this list to be useful. As with all WAVEs, have a big grain of salt and use the reviews , market positioning, etc. to prepare your own evaluations. And don'T discard solutions because they are not on the list. This is for B2C.
Scoop.it!
One of the questions I see and hear quite often, is, "can Shopify be a marketplace? Like Etsy or Amazon? I want my sellers to have their own controls". So what exactly is the problem here? Shopify is great for eCommerce. Why can't we just hit an Easy button and make it be a marketplace, too, voila??
Farid Mheir's insight:
WHY IT MATTERS: shopify as a marketplace is question I've been asking for months (or any other eCom solution). After all, once you build your own eCommerce website on Shopify, all the components are in place to create a marketplace: products, categories, inventory, etc. After all, a marketplace is nothing more than a superset, a combination of all those individual shops? Well, not really. A marketplace is more than a collection of products. It is a destination that provides a single user account, consolidated shipping and delivery, a single destination to resolve customer issues. It is a service, not a technology. Thus, even though Shopify has the *technology* to build a marketplace, it does not (yet?) have the infrastructure to provide the *service* that a marketplace requires.
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Curated by Farid Mheir
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WHY IT MATTERS: acquisition of magento by Adobe has taken a few years to integrate but it seems that the process is over. This comparison is quite high level but provides good insights to get started. The net-net: magento ain't your open source project anymore and has moved into the corporate grade solution, with the good (support, features, integration to Adobe portfolio, ...) and the bad (pricing, inflexibility, ...) that comes with it.