WHY IT MATTERS: Digital Transformation
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WHY IT MATTERS: Digital Transformation
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Ambitions vs Reality in #web #Personalization highlights the fact that many talk about it but few have done it via @realStoryGroup 

Ambitions vs Reality in #web #Personalization highlights the fact that many talk about it but few have done it via @realStoryGroup  | WHY IT MATTERS: Digital Transformation | Scoop.it

A recent meeting of Real Story Group’s MarTech Stack Leadership Council focused on personalization lessons learned. These sessions with large-enterprise stack owners are confidential, so I can’t share specific details and recommendations, but some high-level themes might interest you.

Farid Mheir's insight:

WHY IT MATTERS: personalization is like sex for teenagers, everyone's talking about it but few have done it ;-)

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Survey finds companies struggle with #omnichannel as content is often siloed in different websites and solutions - What they call the digital innovation gap

Survey finds companies struggle with #omnichannel as content is often siloed in different websites and solutions - What they call the digital innovation gap | WHY IT MATTERS: Digital Transformation | Scoop.it

The industry’s largest-ever survey of CMS users reveals which technology drives greater business results.

Farid Mheir's insight:

WHY IT MATTERS: sharing content across different websites, eCommerce, in-store displays and new devices (ie. Alexa, siri) is difficult. This survey provides insights into the reasons why sharing is difficult. Be aware this is biased towards headless CMS, but the conclusions appear valid IMHO.

alishbachohan4@gmail.com's comment, October 19, 2020 1:39 AM
Visit - https://bit.ly/37eq30K
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State of Digital Media 2019 highl;ights the importance of a #CDP to unify customer data in a single location via @LUMAPartners

State of Digital Media 2019 highl;ights the importance of a #CDP to unify customer data in a single location via @LUMAPartners | WHY IT MATTERS: Digital Transformation | Scoop.it

LUMA is the leading investment bank focused on digital media and marketing. We provide strategic advice, proven M&A expertise, and extensive industry knowledge to optimize outcomes for our clients.

Farid Mheir's insight:

WHY IT MATTERS: a clever overview of the digital media world that highlights the importance of digital technology and in particular of unified customer data to break down silos. Very true indeed!

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