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WHY IT MATTERS: Digital Transformation
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Curated by
Farid Mheir
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This post explains why traditional marketing analytics tools can't deliver the results CMO’s demand and what you can do to overcome their limitations.
Farid Mheir's insight:
WHY IT MATTERS: it is true that analysis of marketing data is difficult and often requires advanced technical skills to string together the tools required to make sense of data. Interesting diagrams and explanations here. 
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Curated by Farid Mheir
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WHY IT MATTERS: Google data studio is a very simple and useful tool to consolidate and display data from websites, ecommerce, social and other digital activities. Great for marketing but anyone with interested in showing how good (or bad) their digital activities are. Moreover the results can be viewed online or emailed as PDF!