WHY IT MATTERS: Digital Transformation

In this report, TDWI uncovers deeper insights that give users new perspectives on business questions. AI will transform BI and the way people make decisions and act. Rather than start with a hypothesis, data analysts will begin with an AI-driven insight. Instead of querying data to prove or disprove their hypothesis, users will query data to expand or validate a machine-generated insight or recommendation—or they might act on the AI-based insight at face value. But to get to that point, AI-infused BI tools will need to gain people's trust by consistently delivering accurate, relevant, and transparent insights within the context of a business user’s existing workflow.
In the future, AI-infused BI tools will go beyond just surfacing insights; they will recommend ways to address or fix issues, run simulations to optimize processes, create new performance targets based on forecasts, and take action automatically. And yes, machines will make some decisions for us—especially operational decisions in real-time environments. We see this today with fraud detection and online trading systems, but it will become more pervasive.

Now a new breed of software applications is reshaping sales force management. Their common characteristic: Using digital data exhaust, which is the data generated from the regular activities of a sales force or their customers, to change the behaviour of frontline sales representatives in ways that dramatically improve sales productivity and effectiveness.